11 Actionable Tips to Increase Instagram Engagement and Drive Traffic to Your Website

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Would you like to increase your Instagram engagement to increase traffic to your website? Or would you like to increase Instagram sales?

Regardless of the reason you use Instagram, you need to focus on connecting with your existing customers and followers, and also gaining new ones.

In our recent live session with Andrea D’Ottavio, founder of Webing and a digital marketing expert who is also known as VagabondCEO, shared his 11 tips to improve Instagram engagement organically. And in this blog, we are going to cover all those tips and tactics.

If you are not a reader and would rather watch a video instead, here is the video for you –

Reasons why you need Instagram to sell more?

According to Andrea, here are 4 reasons you should not avoid Instagram if you really want to boost your sales –

  1. Instagram has 500M+ daily active users. (Instagram)
  2. India is the second-largest country in terms of Instagram users (Statista 2020)
  3. 200M+ of accounts visit a business profile daily (Instagram) 
  4. It is the 2nd most engaged social media platform after Facebook with over 60% users log in daily (Brandwatch)

That said, I hope these statistics will convince you that Instagram is the platform that you should be used strategically to drive traffic and boost sales.

Before going ahead, let’s first try to understand what Instagram wants from us and how it ranks our content.

Understand Instagram Ranking Factors –

First things first, understand that Instagram wants us to be hooked to the platform. They want us to spend more time on the platform so they can sell more ads.

And to succeed on the platform as a content creator, help them in achieving their objectives – make users spend more time!

Hence, the most important ranking factors are –

  1. TIME people spend on your content (posts, stories, IGTV)
  2. How people ENGAGE with your content

Time and engagement on your content are the prime factors of how successful you can be on Instagram.

Tips & Tactics to help you rank better and boost engagement on Instagram 

All said you have to always keep in mind that Instagram wants users to be engaged on Instagram, and your strategy should also be in the same direction to achieve your goals.

If you are ready, let’s get started…

1. Optimise your Instagram bio

Your Instagram bio is one of the first things that people see when they land on your profile, and you want them to tell the most attractive thing about your brand that makes them scroll down and follow your page ultimately.

However, bio isn’t just a place to tell about your brand but to make sure that your profile is discoverable for your primary keywords.

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This article was written by Harsh Agrawal and originally published on ShoutMeLoud.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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