Running a successful business requires you to keep track of a huge range of tasks, including customer relationship management. If you’re looking for the best way to handle this aspect of your brand, there are many different software options that can help. This is where the best CRM software comes into play.
CRM software comes in all shapes and sizes. Some platforms focus more on helping you nurture leads, while others are all about sales or managing products. With so much variety, you’re likely to find an option that’s perfectly suited to your business’ needs.
In this article, I’ll give you a primer on the best CRM software for businesses in 2020. We’ll focus on five of the most popular options and help you narrow down your choice. Let’s get to it!
What to look for when choosing best CRM software
There’s a lot of variety when it comes to CRM software functionality. That’s only logical, considering no two businesses are exactly the same and you might have different priorities than other owners.
With that in mind, here are the features that best CRM software tools cannot lack:
Ease of adoption:
Many companies depend heavily on CRMs for day-to-day operations. That requires transitioning your team to a new platform, getting through the learning curve, and arriving at a point where you experience increased productivity. That process should be as short as possible, so you want a platform that’s easy to pick up.
Integrations with third-party services:
Modern businesses often rely on multiple online platforms. For example, you might use one tool for email, another for internal communications, and a different one for sales. The best CRMs provide as many integration options as possible so you can pull data from every channel.
With CRM software, you should be able to generate and access reports that provide an overview of your business’ performance. This information is key to improving processes so you can acquire and convert more leads.
Considering all the functionality modern CRMs pack, it’s only logical that they also help you monitor and organize various tasks. Some services enable you to track time, assign projects to specific team members, assess performance, and more.
Above all, a CRM should be customizable and adapt to as many types of businesses as possible. That’s a tall order, but the software options below certainly deliver in this respect.
On top of all that, there’s also the matter of cost. Ideally, you want your CRM software to grow with your business. That means starting price points shouldn’t be exorbitant, so even new brands can jump in with both feet.
Five of the best CRM software options for businesses in 2020
There are far more than five options when it comes to CRM software. However, those listed below are
This article was written by John Hughes and originally published on CodeinWP.