If you’re looking for a high-quality, reliable autoresponder, it may take some time to complete the research and figure out which one is right for you. Multiple free autoresponder tools are available online, many of which are made for specific types of companies and uses.
Since this process often takes a while, we put in the research for you! Keep reading to learn about how autoresponders function and how to pick from the best free autoresponder tools available on the market.
What do we mean by “autoresponders”?
Autoresponders come in various forms, from SMS autoresponders to website chat modules with canned responses.
These are all wonderful – and sometimes included with the services covered – but we’re more interested in email marketing autoresponders, the ones that offer complete automated workflow building, transactional emails, and even eCommerce receipts and promotional coupons.
Regardless of your business, autoresponders fulfill a need to communicate on a regular basis with website visitors. As a bonus, some autoresponder tools include those unique extras, such as automated SMS messaging.
Ideal features from the best free autoresponder tools
It’s a given that we want to see a free version of each email marketing tool. That knocks out heavyweights like AWeber and ConstantContact. However, we also desire free plans with at least a few autoresponder tools. That means the ability to automatically send out a welcome email to new subscribers and potentially add them to a series of upcoming marketing messages.
Outside of that, here are some other ideal features to look for from the best free autoresponder tools:
- An email builder with templates designed not only for newsletters but for autoresponders and transactional emails.
- Sign-up forms for capturing contact information and start the automation process.
- A workflow builder with templates that relate to automation processes, such as welcome series emails, automated birthday responses, and eCommerce receipts.
- Custom workflows that target specific users based on how they find your website, what they’re looking at, and which actions are taken on your website.
- Potential options for chat and SMS automation.
- Personalization and segmentation in contact management.
- Retargeting features to show automatic ads to people who come to your site.
- Analytics and reports to visualize the effectiveness of your email and automation campaigns.
- Tools for sending out emails when certain actions are made on your end, like posting a blog article or putting something on social media.
- eCommerce-specific automation with messages for abandoned carts, product recommendations, and order notifications.
- A/B split testing to ensure that you optimize messages long before you begin sending out thousands of them.
- Links to social media and other platforms
This article was written by Joe Warnimont and originally published on CodeinWP.