- By Colin Newcomer
- April 22, 2020
Looking to launch your own blog but unsure which platform to use?
When it comes to choosing a blogging platform, you have plenty of options. But each platform has different pros and cons, so where’s the best place to start a blog in 2020 and beyond?
That’s the question I’m going to try and answer in this post.
By asking you five key questions about your blogging goals and highlighting the pros and cons of six popular blog platforms, you should be able to pick a platform that matches your goals and will set your blog up for success.
Five Questions to Help You Pick the Right Spot for Your Blog
Before I get into the best platforms to start a blog, I think it’s important to ask you some questions first.
See, there’s no single best place to start “a blog”. Instead, I want to help you find the best place to start “your blog”.
For example, if you want to make money from your blog, that might push you in one direction. But if you just want a simple place to start writing and connect with an audience, that might push you in another direction.
So before we get into the different places to make a blog, bear with me and think about these questions…
1. Do I Value Simplicity or Flexibility?
As a general rule, you should think of simplicity and flexibility as two ends of a spectrum:
- If you want more simplicity, you often have to sacrifice flexibility.
- If you want more flexibility, you often have to sacrifice simplicity.
There are certainly some platforms that are better than others at bridging the gap, but that general rule holds true across every blogging platform.
For example, Medium provides the absolute simplest way to start a blog. You just sign up for an account and start writing. There’s no setup process or choosing a design theme or anything else.
Just sign up → start writing. You can be writing your first post in minutes.
But the tradeoff to that simplicity is that writing is literally all that you can do! Want to add a custom contact form to your blog on Medium? Can’t do it! Want to grow your email newsletter list in unique ways? Nope!
On the other hand, self-hosted WordPress makes the world your oyster — you can take your blog in literally any direction, even down to adding eCommerce functionality. But the tradeoff is that the setup process is a bit more involved and you’re responsible for some website maintenance.
2. Do I Want to Make Money?
If you want to (eventually) make some money from your blog, that will play a big role in where you should start your blog.
Some blogging platforms, such as Medium and WordPress.com, put some limitations
This article was written by Colin Newcomer and originally published on WinningWP.