15 Best Practices for Pricing Pages to Ensure Higher Conversion Rates

15 Best Practices for Pricing Pages to Ensure Higher Conversion Rates

A pricing page is an independent page on a website that gives more information about the prices of products. Websites will usually have a simple table showing their main plans, which are often categorized as Basic, Featured, and Premium.

Having a tabular format on the pricing page is common practice. This helps the user scan through the different plans and features associated with the product or service you are providing. Displaying all the available plans makes decision making easier for users. Above all, its primary purpose is to get visitors to sign up for your free trial or make a purchase.

“The moment you make a mistake in pricing, you’re eating into your reputation or your profits.”

Katharine Paine

How to guarantee more sales from your pricing page?

If your pricing page is not actionable and informative enough, you will lose business. This page holds a lot of potential for generating revenue, however, for most marketing experts, this page is the last page in the decision-making process.

As a result, the click-through rate of this page is often overlooked.  Likewise, most websites do not understand the need to spend time and effort on their pricing page with respect to optimizing conversion rates.

It is imperative to understand that if you don’t design a price strategy, or your pricing page has a poor design, even convinced customers can leave without making a purchase.

An optimized pricing page will attract visitors, even if the prices of your products or services are higher than your competitors’. That is why designing this page with great care is essential for conversions.

Let us look at 15 Best Practices to create Pricing Pages

1. Highlight your unique value proposition

One of the pricing page best practices is to show or state the benefits your product offers to its users. Allow them to understand how your product or service will benefit their businesses.

This will encourage them to take part in the buying process. The pricing page, if designed well, can give you a competitive advantage. It gives you an opportunity to highlight what differentiates you from your competitors.

Most visitors that get to this page are always on the lookout for value. Buyers have perceived value in mind, and if the value for each product plan is clear, it will sell like hotcakes.

Each word on the pricing page should enhance the importance of your product. In other words, your copy of the pricing page and the price list should emphasize the result it delivers.

For example, check out the Constant Contact pricing page. It describes what users will get at each level of the plan and how it helps them achieve their goals.  Buyers can identify which plan suits their needs best on a single page.

2. Make currency signs

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This article was written by Pritesh Baswante and originally published on WP Mayor.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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