WordPress is a phenomenal tool that allows you to build just about any website to meet your needs. The larger your WordPress website gets and the more content and plug-ins you add, the slower it can become.
Even reinstalling WordPress may not be enough to improve performance. Slow performance becomes especially noticeable if you have high traffic or if you are using a subpar web host.
You already know the impact that page loading times can have on your website. There are ample reports showing how large e-commerce merchants have lost millions of dollars because their websites loaded slowly. In the world of e-commerce, the second delay in page loading can mean the loss of customers.
Whether you are building a site from scratch, using a CMS like WordPress, or working with a web builder, you need to get your site loading as quickly as possible. A slow loading site leads to poor search engine results. Page speed is definitely a factor that Google uses when determining page results. That’s why first of all, you need to choose a reliable web hosting option because optimizing your website won’t help you much if your hosting provider can’t offer you faster loading speeds.
If your website takes too much time to load, it leads to higher abandonment rates, and it’s considered a negative Google ranking factor. According to Google/SOASTA research, if page load time goes from 1 to 3 seconds, the probability of bounce increases 32 percent. Pingdom’s research showed that pages that load within 2 seconds have an average bounce rate of 6 percent, while the ones that take up to 5 seconds to load have a bounce rate of surprising 38 percent! Some hosting solutions can offer you a load time that is less than 1 second, which helps you rank better on Google and minimizes abandonment rates. Take a look at Hosting Data’s report for more detailed info.
But there are factors other than hosting that could slow down your website. When it comes to WordPress, one of the most common factors that could affect your website’s load time is cache, so it’s important to know how to properly clear your cache in WordPress. There are several plug-ins that are able to help you with that, but not all of them are equally effective.
How Can You Improve the Speed of WordPress?
As mentioned, WordPress is a phenomenal tool thanks in part to the endless plug-ins that have been created for it. This includes caching plug-ins. Sometimes, just installing a caching plug-in can make your page load faster.
A caching plug-in can improve the efficiency of WordPress. Every time someone visits your site, content is created dynamically. There is a lot going on in the background unseen by you. This includes several database queries and code executions happening simultaneously.
Caching plug-ins create a static version of your website. This eliminates several steps that are
This article was written by Muhammad Abdullah and originally published on WPArena.