Marieke van de Rakt
Marieke van de Rakt is the founder of Yoast SEO Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure.
There is a subtle line between a crappy post and a perfect one. If you want to, you can endlessly tweak and improve upon your writing. So, how do you decide if your blog post is ready? When is a post good to go? In this blog post, I’ll share a checklist you can use to help you decide when to hit the ‘publish’ button!
1. Is your blog post long enough?
A post should contain at least 300 words. If you write posts that are shorter, you’ll have a hard time ranking with it in the search engines. In general, long posts will rank a bit more easily than short posts. However, long posts also require strong writing skills. Your article will need to have a kick-ass structure if you write something really lengthy. If you’re wondering how long a blog post should be, please read our article on text length.
☑️ Is your post longer than 300 words? You are good to go!
2. Is your post free of grammar and spelling mistakes?
Before hitting publish, always check for grammar and spelling mistakes. Use a tool like Grammarly to make sure you’re writing in proper English (or in proper Dutch, German or Portuguese). Let someone else check your writing if grammar isn’t your strongest suit. Of course, you can alter mistakes after publishing an article and you will be forgiven for a small error. But, an article filled with typos and errors just isn’t a good read.
☑️ Is your spell checker satisfied? Go ahead!
3. Is your blog post readable?
Reading from a screen can be difficult, so if you want people to read and understand your blog post it must be easy to read. This will get you more returning visitors and a higher conversion rate. Easy to read means that you use rather short sentences, clear paragraphs, and transition words. In Yoast SEO we offer a readability analysis. If the overall check in the readability analysis is green, your blog post is readable enough to hit publish!
☑️ Is the bullet in the Yoast SEO readability analysis green? You have the green light!
4. Is your blog post SEO-friendly?
Before you publish your blog post, you should always make sure it is SEO-friendly. A green bullet in our SEO analysis is good enough. Before optimizing your post, make sure to put some effort into choosing the right focus keyword. Optimizing your blog post for a keyword nobody is searching for will not result in much traffic.
☑️ Is the bullet in the Yoast SEO analysis green! Publish that post!
5. Is your message clear?
Why did you write this blog post? What do you want your readers to know or do after they’ve read your text? The purpose of your blog post needs to be clear. The message of your blog post, the thing you want to tell your readers needs to be clear. Think about the purpose, think about your message and read your blog post once again. Is your
This article was written by Marieke van de Rakt and originally published on Yoast • SEO for everyone.