Marieke van de Rakt
Marieke van de Rakt is the founder of Yoast SEO Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure.
When blogging, it pays dividends to lay out the structure of your piece before you begin writing. The structure is the skeleton of your text and preparing it has multiple benefits. Firstly, it’s easier to write a text when your structure is already there. Secondly, a clear structure helps the reader to easily read your post and grasp the core message. Here, we’ll give you practical tips to help you set up a clear blog post structure.
Why is text structure important for SEO?
Structuring a text well improves readability and, thereby, helps your readers to understand your text. If readers better understand the information you provide, it’s more likely they’ll find the answer to the question they have. When Google notices, by so-called user signals, you’re giving valuable answers to certain queries, chances are you’ll climb the rankings.
Read more: why text structure is important for SEO »
Creating a clear text structure is just one aspect of SEO copywriting. If you want to master all facets, take a look at our SEO copywriting training, which is part of our online SEO training subscription.
How to set up your blog post structure?
Think before you start writing. Get a pen and paper and write down what you want to write about. That could include a bit of keyword research, but ideally, you’ve already done that. Check out our ultimate guide to keyword research for more on this. Next, set up a text structure and keep it close to hand while writing your blog post. One way of setting up a structure for your text is by following these three steps:
- Create a list of topics
Once you’ve gathered all the information you want to use in your post or article, you can begin structuring, so make a list of everything you want your article to cover. For instance, for this post this could be:
- Bundle topics together
When you have a clear overview of all the topics you want to discuss in your article, you can start bundling topics. Similar topics should, of course, be discussed together. For this post, this could look like this:
- Order your topics
This article was written by Marieke van de Rakt and originally published on Yoast • SEO for everyone.