Marieke van de Rakt
Writing blog posts can be great fun. But, sometimes blogging can be quite a challenge as well. You may even wonder whether your website should have a blog at all. And, what should you write about? What do you do if you’re out of inspiration? How do you get engagement on your blog posts? And, how do you market and monetize your blog? This ultimate guide covers everything you need to know about blogging.
If you have a website of any kind, you need to blog, at least occasionally. It doesn’t matter whether you have an online shop, a personal website or portfolio. Besides it being great fun, blogging is the best thing you can do for SEO – plus your blog can be a valuable marketing tool. Let’s discuss why that is in some more detail.
Blogging for SEO
Adding content on a regular basis should be a part of every sustainable SEO strategy. If you blog regularly, Google will see your site as active, alive and relevant – and that will definitely help your overall rankings. In addition, blogging allows you to rank for new keywords and to keep ranking for those you’re already being found for. Your blog also provides you with an extra opportunity to target search intent – we’ll discuss that in more detail later on.
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Blogging as a marketing tool
A blog is a great marketing tool for every website. It allows your readers to get to know your brand and your products better. What’s more, you can use your blog to actively present yourself as a reliable source of information for prospective customers. Not everyone visiting your website is already committed to you or your products. A quality blog will work in your favor in those cases: if you can offer people useful information in a blog post, they’re more likely to remember and convert in the future.
Read more: To blog or not to blog »
Setting up a new blog
If you’re just starting a new blog, it’s important to prepare before you get started. Take some time to think about your niche and to do some proper keyword research. And, don’t forget to devise a clear and manageable structure for your blog. If you give some thought to how you want to set up your blog before you start writing, it will save you a lot of work later on.
Keep reading: How to start a blog »
What should you blog about?
You can’t blog without ideas, and you’ll need lots of them to maintain a successful blog. Whether blogging is your site’s main purpose, or you use your blog as a marketing tool: you need to think about which topics you want to cover. But where do you look for inspiration?
This article was written by Marieke van de Rakt and originally published on Yoast • SEO for everyone.