Creating content is hard.
Creating content worth sharing is even harder.
But Brian Dean from Backlinko has been creating content that’s worth bookmarking since 2012.
His blog Backlinko attracts a lot of traffic, backlinks and social shares.
Brian Dean is also making a lot of money without using traditional monetization strategies like affiliate marketing.
What’s the secret behind his successful SEO blog Backlinko? What can you learn from his success?
Curious to find out? Let’s get started!
Who is Brian Dean and What is His Background?
Brian Dean is the founder of the popular SEO blog Backlinko that attracts millions of visitors every year from search engines.
His blog covers everything related to search engine optimization including content creation, the famous “skyscraper technique”, on-page SEO, off-page SEO, technical SEO, link building, and more.
In 2008, he quit graduate school and started his first online “business” (selling an ebook about nutrition).
In December 2012, he launched Backlinko which has now been featured on major sites like Forbes, Entrepreneur, Inc, The Huffington Post, and more.
In this case study, we’re going to talk about some of the most important things that have contributed to Brian Dean’s online success.
Top 10 Lessons to Learn from Brian Dean from Backlinko
Lesson 1. Less is more
Quality > Quantity
If there’s one thing you can learn from Backlinko’s success, it is this: less is more.
His blog Backlinko has merely 50 blog posts. Yes, you heard it right.
But here’s the thing: almost every single piece of content on his blog is EPIC. His content covers actionable insights on SEO and covers A to Z information.
Side note: He also created content hubs where you can find a ton of topics around keyword research, link building, advanced SEO strategy, and more.
Google loves in-depth content. His content also attracts a ton of social shares, comments, and backlinks. That’s why he often ranks for most of the keywords that attract a ton of visitors from search engines like Google.
What can we learn from it?
Focus on building an authority blog from day 1. Don’t worry much about the number of articles.
Focus ONLY on quality.
1 high-quality blog post is better than 10 mediocre blog posts. Always remember that.
Yes, it takes time to create high-quality posts, but it’s worth your time.
That being said, here are some amazing tips to create link-worthy blog posts like Brian Dean.
Provide answers with your content: One of the major reasons so many people read Backlinko is this: he always provides actionable strategies.
He provides answers with his content. If you can create such insightful content that provides
This article was written by Anil Agarwal and originally published on BloggersPassion: Learn SEO Blogging with An Expert.