From the beginning, she’s portrayed the same brand imagery to her audience. She has a penchant for:
- Turtlenecks or button-down collared shirts
- Black, white and neutral color palettes
- Long, straight hair
- Tinted glasses
Diane Keaton uses her visual style to tell the world and the people trying to hire her who she is (someone who marches to the beat of her own drummer) and what she’s capable of (someone who can play serious but with a quirky edge).
We use brand imagery in web design for similar reasons: to make an accurate first impression and to set the tone for our future interactions with consumers.
Gary Vaynerchuk, for example, uses a stark color palette (mostly black, white, and red), minimal design, and video-heavy pages to send the message that he’s a serious entrepreneur with a lot to say:
Keep reading the article at Elementor Blog. The article was originally written by Orlee Gillis on 2020-10-28 10:31:36.
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This article was written by Orlee Gillis and originally published on Elementor Blog.