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Launching your web agency doesn’t require much of an effort. All you need is to hire people with the right attitude and mindset to work for you, find a rental space, and you’re all set to start your digital agency. This is not the real problem.
The real problem is:
How to acquire clients for your agency? It’s a different matter altogether (and the single greatest challenge you’ll face). WordStream’s report finds that agencies have a tough time finding out ways to acquire clients faster than managing time or hiring new employees.
How exactly do you acquire more clients without pulling hair? Here are six methods you can follow.
Metods to Get Clients for Your Agency
1. Find Your Niche
It can be tempting to lure as many clients as possible and make money. After all, who doesn’t want to make money today? If you’re proactive and practical enough, this only ends up causing problems for your agency for two key reasons:
First of all, you don’t want to give the ‘jack-of-all-trades’ impression on how to get more clients. By shoving different kinds of services (e.g. SEO, web development, branding) down the throats of clients from different industries (e.g. healthcare, IT, ecommerce), you risk losing your credibility.
Secondly, the vast array of services provided and clients targeted requires you to keep the pace up with workflows and resources – and that becomes difficult. From our survey of web agencies in Australia, for example, we found that agencies had trouble keeping up with clients’ rapidly changing needs.
What’s the way out then?
Well, you must choose a niche in which you can position yourself as an expert. Rather than serve everyone, everything at once to get more agency clients, narrow down your focus on key areas that can include, but are not limited to:
- Core service
- Core customers
Having a core service means focusing on a few services, such as event management, ecommerce marketing, or inbound marketing instead of offering a wide array of services.
Vervaunt, a London-based agency that specializes in ecommerce strategy and marketing consultancy services stands out as a good example in this case:
Targeting a core customer means selecting a specific category
This article was written by Arsalan Sajid and originally published on The Official Cloudways Blog.