Whenever you see a commercial or an article talking about creating websites, or you hear someone talking about starting one, the emphasis is always on “I was surprised at how quickly I have created my website, it only took me a couple of days!”. It makes you feel like creating an online presence, and earning a living online is a mere piece of cake that takes two days tops.
Still, the ugly truth behind it is that there is no “set it up & leave it” aspect to having an online presence that puts the bread on the table. Maintaining your website is constant work.
First, you need to work on your Search Engine Optimization (SEO) to actually get some visitors to your site. Then you have to work on their user experience (UX) to keep them there and help them make the decision to leave their money with you.
While setting up your website is no brain surgery nowadays with WordPress’ Gutenberg, for example, getting on the first page of Google’s Search Engine Results Page (SERP) so that your visitors will find you, almost is as difficult as open-heart surgery. Keeping your visitors on your site and having them spend their money with you is a result of a good user experience. The catch here is that there is no such thing as rules when it comes to UX, with everything being mere guidelines. UX takes a lot of testing and implementing feedback for the results to show.
Luckily, there is a technique that will help you make your customers happy, and that can help with both SEO and UX. It is called 301 redirections. What are 301 redirects, and in what instances would you use 301 redirects to help? Let’s check it out.
What are 301 redirects, and why should I use them?
301 redirects are a technique that you can implement to guide your traffic from one URL to another. They state that something that was on URL1 has moved permanently to URL2, directing traffic to URL2 without them realizing it.
It comes quite handy in numerous instances and plays a huge role in keeping your visitors happy and coming back, which is the key to making a living online. Here are some scenarios when you would find this technique useful.
Moving from one domain to another
Many people, when creating their new site, tend to overlook the importance of a proper domain name, especially when they are trying to get their online presence up and running in no time. This can prove to be a costly mistake later, as having a proper domain name can help immensely with your SEO score.
However, even if that’s the case with your site, not everything is lost. You can always move to another domain. This is where 301 redirects come handy, as they can help you ensure that your visitors will be moving to the new site as well, without going to the old one.
Taking care of 404’s on your site
This article was written by Editorial Staff and originally published on WPArena.