Web accessibility is increasingly important in today’s online environment. Unfortunately, it’s still an area many developers overlook. If you don’t make accessibility a priority, however, you put both you and your clients at risk and face a loss of business.
Web design agencies that take the time to implement web accessibility in compliance with the Americans with Disabilities Act (ADA) stand to benefit from a stronger reputation. Additionally, this can prevent your clients from having to deal with lawsuits and other issues that they might deem as your fault.
In this post, we’ll discuss the importance of talking to your clients about web access
The importance of accessibility on client websites
As a developer, it’s never been more important to make web accessibility a priority. Accessible websites not only provide a better User Experience (UX) for audiences, but they also tend to rank higher in search engines.
Perhaps more importantly, overlooking or neglecting web accessibility can hurt both your brand’s reputation and that of your clients. The legal ramifications businesses face if their websites don’t meet the Web Content Accessibility Guidelines (WCAG) and ADA requirements can be severe.
The last thing you want is to receive a call from an angry client because they’re battling a lawsuit due to something you didn’t implement on their site. Beyond harming your own and your client’s reputation, as the developer or digital agency responsible for the website, this can mean missing out on potential customers.
Put simply, it’s your responsibility to take proactive measures and efforts to ensure accessible websites for your clients. Doing so can help keep them out of hot water, and position your agency as a professional and credible organization. By adopting web accessibility best practices, you can avoid unnecessary disappointment, lawsuits, and loss of business.
While communicating the need for web accessibility to your clients is imperative, however, it can sometimes be challenging. If customers aren’t familiar with the topic, they may assume that the negative ramifications of noncompliance are minimal or unlikely to pertain to them.
Additionally, they may not understand what web accessibility actually means, or realize how an inaccessible website can hurt their bottom line. This means it’s vital to find ways you can communicate the importance of web accessibility to your clients in a clear and helpful manner.
How to communicate the need for web accessibility to your clients (5 tips)
A smart strategy for effectively communicating the importance of web accessibility is to make your points client-focused. In the following sections, we’ll cover five tips that can help you do just that.
1. Use language that’s easy for clients to understand
Offering web accessibility services to your clients can help to boost the value of your agency. However, one common obstacle you may face is overcoming the
This article was written by Marko Tanaskovic and originally published on ManageWP.