If you want to sustain and improve your site’s rankings – whether it’s for yourself or a client – it’s important to regularly evaluate its visibility. Conducting a WordPress SEO audit can help you do that.
In this post, we’ll explain why conducting an SEO audit regularly is important. Then we’ll provide you with six key tips you can use for doing so. Let’s get started!
Why conducting a WordPress SEO audit is important
An SEO audit is an analysis of your website to determine how both on-page and off-page optimization are influencing its performance and rankings. In a nutshell, it’s like a checkup for your website.
WordPress SEO audits give you insight into how well your site is able to generate organic traffic. They present an opportunity to uncover issues that could hurt your site’s visibility, including:
- Technical aspects that disrupt the ability of search engines to crawl and index your site, such as poor architecture
- Problematic off-page SEO elements such as low-quality backlinks
- Irrelevant or duplicate content and broken links
- Slow loading times
You may have had everything in prime condition when you first launched your site. However, SEO standards change over time and performance fluctuates. Plus, new content that could displace your high-ranking posts is being published all the time.
Therefore, conducting SEO audits on your WordPress sites at regular intervals is essential. It helps you identify areas to improve, increase visibility in the search engines, and ultimately generate more traffic and conversions.
How to conduct a WordPress SEO audit (6 key tips)
SEO audits involve several moving parts. While there are some aspects you can handle manually, there are also many helpful tools you can use to make the process easier and more efficient. Here are six key tips to consider.
1. Check your site’s SEO score to use as a benchmark
An SEO score is an overall grade given to your site based on a handful of metrics. Typically, it’s based on four main categories:
- Content: Is your content unique, relevant, and engaging?
- Mobile: Does your site translate across all devices and screens?
- Technical: Is your site properly indexed?
- User Experience (UX): Does your site have an organized link structure and user-friendly navigation?
Checking your SEO score provides you with a reference point. You can use it as a benchmark for comparison with your competitors, as well as monitoring your progress and improvement over time.
There are a variety of tools you can use to determine your SEO score.
This article was written by Will Morris and originally published on ManageWP.