How To Configure Mailchimp for WordPress Optin Forms and Email Marketing

A pair of hands, one pointing at a tall stack of documents, the other typing on the keyboard of a laptop that has the WordPress logo displayed on the screen.

WordPress is the reigning content management system, and Mailchimp is its email marketing software equivalent.

So, why not combine the two?

In this guide, you’ll learn how to configure Mailchimp for WordPress. With it, you can enable opt-in forms on your website, set up email marketing campaigns, and send out emails whenever you publish a new blog post.

Let’s get started learning how to add Mailchimp to WordPress!

Why Use Mailchimp for WordPress?

The WordPress Plugin Library already offers a wide range of email marketing and list-building plugins and widgets.

That begs the question: What makes Mailchimp more desirable than the dozens of alternatives? Why should you use Mailchimp on your WordPress website?

Here’s why:

  • Mailchimp offers a free account for up to 2,000 contacts. Many premium email marketing apps don’t have free plans, and if they do, it’s hard to beat the features you get from Mailchimp.
  • You can make email opt-in forms with Mailchimp through a manual method or by using a plugin. These two options make for a somewhat flexible setup. WordPress supports custom coding, and there are plenty of Mailchimp plugins, so it’s possible to utilize whichever makes you more comfortable.
  • It’s also possible to use Mailchimp for website registration forms. Users come to your site and create a user profile; these are frequently utilized on membership, eCommerce, and forum websites.
  • The Mailchimp email design process is unmatched. Its beautiful templates and drag-and-drop editor mean you don’t have to be a designer or email marketing expert to construct stunning campaigns. You also get an extensive library of templates.
  • Several automation tools link WordPress updates to Mailchimp emails, allowing you to send out emails for things like new posts, and as welcome emails or drip campaigns when people sign up for your list.
  • Mailchimp comes with advanced targeting tools for giving your WordPress readers/customers a chance to choose which emails they want to receive. You can also target based on user types on your own.
  • If you don’t like the primary plugins or methods for integrating Mailchimp with WordPress, you can always turn to third-party extensions, seeing as how there are hundreds of them on the market. That’s just one advantage of Mailchimp being a rather popular email marketing tool.
  • You can display the Mailchimp statistics on your WordPress dashboard, but they’re packed with essential information like email open rates, click-throughs, and user locations.
  • Mailchimp integrates nicely with WooCommerce websites, helping you send automated transactional emails for things like abandoned cart messages, receipts, and coupon codes.
  • A Mailchimp and WordPress integration mean you’re tapping into a wide variety of other automation and marketing features outside of the usual email marketing. For instance, you can link your social media accounts, run digital ads based on the

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This article was written by Jeremy Holcombe and originally published on Blog – Kinsta®.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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