- By Dianna Gunn
- November 23, 2020
There are dozens of email marketing tools available to help you build and maintain an engaged email list. In this guide to Constant Contact vs GetResponse, I will review two popular email marketing services and compare them for quality, flexibility, and value.
Founded in 1995, Constant Contact is one of the oldest email marketing services in the world. They’ve added a variety of features to their service over the years, including some advanced features like survey creation. Constant Contact has also expanded to offer a variety of other marketing services and even web hosting services.
GetResponse started as an email marketing service in 1997. Since then, the company has expanded their focus to include a variety of tools for things like ecommerce, webinars, and more.
In this article, I will attempt to settle the debate of Constant Contact vs GetResponse by looking at the following:
- Why an email marketing tool is important
- What to look for in an email marketing tool
- How Constant Contact works
- How GetResponse works
- Similarities between the two programs
- Differences between the two programs
By the time I’m done, you should know which email marketing tool is best for you.
What to look for in an email marketing tool
Your email marketing tool should make it easy to collect subscribers, create effective marketing campaigns, and use the results of those campaigns to learn more about your audience. I’ve compiled a list of the most important features to look for below.
Customizable signup forms
You should be able to customize what information is required, what the signup form looks like, and when/where it appears to your customers. The best email marketing tools offer several types of signup forms, including popups.
Visual email builder
Creating an email campaign shouldn’t require extensive knowledge of code. In fact, you should be able to do it without any knowledge of code at all. Most tools use a drag-and-drop builder to accomplish this.
Most email marketing services offer templates created by graphic designers. These are often themed for a specific function (such as news or marketing) or an event commonly used by marketers (like Black Friday).
Segmentation is the act of dividing your list into smaller lists based on demographics or behavior. You can then create specialized email campaigns for each of these groups.
Automation in email marketing is the act of setting up marketing messages that are sent at a certain time, with no action required from you. These can also be triggered by a certain action, such as someone purchasing
This article was written by Dianna Gunn and originally published on WinningWP.