Looking for the easiest solution for how to create an email newsletter?
Whether you’re running an eCommerce store, a blog, or anything in between, you probably already understand the importance of reaching your audience through quality content. Newsletters can be an excellent way to achieve this, but it’s important to optimize them to drive conversions.
If you’re new to email marketing, don’t despair. Creating newsletters is straightforward, even if you’ve never done it before. By keeping a few best practices in mind, you can produce engaging emails that turn your readers into paying customers.
In this article, we’ll show you how to create an email newsletter in four simple steps. We’ll also talk about the importance of defining clear goals for your messages. Let’s get started!
Why your email newsletter needs a clear goal (and how to define it)
Before you send out newsletters to your audience, it’s smart to take some time to consider your goals for each campaign. Ideally, they should align with your broader content strategy, especially if you’re counting on long-term, tangible results.
Before you craft your next email newsletter, try asking yourself the following questions:
- What is the desired outcome of your newsletter? Is it to drive more traffic to your site, encourage sales, promote an affiliate product, or something else?
- Who is your target audience? What would your subscribers like to read?
- Is there some unique value can you provide to your newsletter’s readers? Why should they stay subscribed?
- Last but not least, how frequently will you send your newsletter?
It’s essential to define a purpose for every single message that you intend to send out. Otherwise, you might appear spammy or irrelevant to your subscribers, which could damage your reputation.
Knowing your goals ahead of time can also help you make key decisions, such as what type of content you’re going to send in your newsletters (promotional deals, blog updates, other exclusive content). It may also help with strategies such as segmentation.
You can measure these elements with email marketing metrics, too. This will enable you to adjust your strategy if your newsletters aren’t converting the way you’d hoped.
How to create an email newsletter that converts (in 4 steps)
Now that we’ve discussed the importance of setting goals, let’s look at how to create an email newsletter in practice. For this tutorial, we’ll be using Sendinblue, which is the actual email marketing service that we use here at ThemeIsle.
It enables you to craft high-quality emails with a drag-and-drop tool or use one of its customizable templates. It also has a forever free plan, which means you can get started without paying anything.
However, you can follow these same steps using another email marketing platform if you prefer.
Read our Sendinblue review if you want to
This article was written by John Hughes and originally published on ThemeIsle Blog.