Rewarding customers with points to use on future purchases is a powerful way to help grow your eCommerce business. This is why it makes sense to create a loyalty program for your WooCommerce site. However, figuring out how to go about it can be tricky.
Fortunately, as a WordPress user, you have the advantage of using a plugin. The right extension can make it easy to not only create a loyalty program but organize, manage, and maintain it as well.
In this post, we’ll discuss the benefits of starting a loyalty program for your online store. Then we’ll walk you through how to do so in six simple steps, including helpful plugins to use. Let’s get started!
The Benefits of Starting a Loyalty Program
A loyalty program is an effective way to not only reward your customers but encourage sales as well. Earning points for each purchase can motivate members to return to your store more frequently than they otherwise might.
Another reason to create a loyalty program is that it can serve as a low-cost incentive and promotion strategy. You can use it to boost revenue and customer loyalty without over-discounting your WooCommerce products and services.
You can use your loyalty program to encourage other actions other than purchasing products. For example, you can also award points for completing tasks such as leaving a product review or blog comment.
Put simply, there is incredible value in creating a loyalty program, especially when you consider how easy it is to set up. With the right plugin, you can create and manage a robust loyalty program within minutes.
How to Create a Loyalty Program for Your WooCommerce Site (In 6 Steps)
If you’re interested in starting a loyalty program for your customers, you can do so in a few simple steps. However, before you get started, you’ll want to pick out the loyalty program plugin you’re going to use.
There are a few different options out there. For this tutorial, we’ll be using Advanced Coupons:
This freemium extension adds advanced functionality to your WooCommerce plugin. While it’s most known for its plethora of coupon features, you can also use it to create a loyalty program for your WooCommerce store.
Another plugin worth considering is YITH WooCommerce Points and Rewards:
This is a premium plugin that, while effective, is a bit on the pricier side. The steps for creating a plugin may vary slightly depending on which plugin you’re using, but the principles will be largely the same.
Once you spend some time researching the options out there and deciding which is right for you, you’re ready to get started. Let’s take a look at how to create a loyalty program for your WooCommerce
This article was written by Will Morris and originally published on WP Mayor.