Pop-ups can be annoying… and it’s sometimes tempting to ditch a site because they had the audacity to throw one in your face. But (and that’s a big BUT), in spite of their bad reputation, they can still work. When utilized correctly, pop-ups have the potential to make your sales and subscriber numbers soar. Here’s how:
I’ve lost count of the number of times I’ve been doing the online equivalent of window shopping (screen shopping?!) only for a pop-up to fly out of nowhere and tell me that there’s a sale on. Most of the time, I’d have no idea if it wasn’t for the pop-up – and I’m a sucker for a bargain.
In order for pop-ups to be effective, they need to be carefully planned and managed correctly.
You need to tread the fine line between appropriate and annoying – the last thing you want is to scare people away.
Luckily, Hustle is here to help.
With this free, customer-converting, pop-up-producing rocket in your pocket, pop-ups will be your new secret weapon.
But before we jump into how to harness the power of this little plug-in, let’s talk about why pop-ups need to be part of your marketing strategy.
Why Use Pop-Ups?
Pop-ups can alert visitors to important news or exciting offers, gather details for your mailing list or direct people to your social media channels. When done right, they also have the potential to convert like crazy!
According to Freemius, the average cart abandonment rate is 69%, meaning over two-thirds of customers take a shine to some of your products, but don’t end up coughing up the cash.
If you want to grow your sales, pop-ups could help tempt your visitor into sealing the deal with a cheeky coupon or new offer.
Hubspot found that 55% of people spend less than 15 seconds on your website; so you don’t have long to make an impact. You need to hit them with all you’ve got, and a pop-up might just be the right method of delivery.
Data from 2 billion pop-ups analyzed by Sumo found an average conversation rate of 3%, with the top 10% of pop-ups averaging over 9%…these certainly aren’t figures to be scoffed at.
Whether your goal is to grow your mailing empire or quickly sell the last of your stock before the new season, pop-ups are a whole avenue of marketing you can explore without needing to spend a penny. Maybe it’s time to take the plunge!
How Not To Pop-Up
Some sites get it right, while some sites need to go back to the drawing board.
We have a comprehensive guide to creating a killer pop-up, but I decided to have a little nosey at some real-world examples too.
The ones I encountered left a lot to be desired.
One well-known pizza takeout’s site greeted me with a pop-up, and then before I’d even had a chance to click, threw another one on top.
This confirmed to me that there’s a direct
This article was written by Kirstan Norman and originally published on WPMU DEV Blog.