As with most content creators, one of your main goals is likely to attract readers to your blog. Unfortunately, given that internet users today are constantly inundated with content across every platform, figuring out how to make yours stand out can be quite the challenge.
The good news is that it’s definitely not impossible. Once you understand exactly who your audience is and what sparks their interest, it becomes easier to create relevant, engaging blog posts that help grow your readership.
In this post, we’ll explain what’s considered valuable content in the world of blogging. Then we’ll provide three key tips you can use for creating valuable content for your blog. Let’s get started!
What Makes Content Valuable?
‘Valuable’ can be a subjective term. After all, what one audience finds interesting won’t necessarily be the same for another.
In order to craft valuable content, it needs to be relatable to your audience. The easiest way to keep your posts relevant is to stick to topics that you know your target readers care about. What are their pain points and what are you looking to help them solve?
There are a variety of ways to gain audience insight. One is by conducting research on your current visitors using tools such as Google Analytics:
Another is to conduct market research with tools such as BuzzSumo or SEMrush. This will allow you to research your competitors and assess the top-performing content in your niche.
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A second critical factor that contributes to the value of content is whether it’s unique. As a content creator, one of the most effective ways you can make your work stand out is by delivering a product that is different than others in your market.
Again, there are a plethora of strategies you can use to achieve this. One is to curate articles based on a variety of sources, which we’ll get into later.
Enhancing the value of your blog is an on-going process and something most bloggers naturally get better at over time. However, starting with a clear, focused strategy on delivering unique, relevant content certainly gives you a solid launching point. At the end of the day, a post is valuable if you’re giving the reader a takeaway.
How to Create Valuable Content for Your Blog (3 Key Tips)
Now that we’ve covered some of the criteria that qualify blog content as being
This article was written by Will Morris and originally published on WP Mayor.