Being professional is important today. The competition between companies is increasing every day and it is getting harder and harder to attract customers and to keep them as your repeat clients. That is why making sure you are professional, reliable, but also friendly is crucial if you wish to gain and keep your customers. It is not always about just having a good product or offering a good service. It is also about customer service, user experience, and the overall vibe of your company.
If you are working in the financial/banking sector, are offering services to your clients, or are an entrepreneur with his/her own company, you probably know (or should know) the importance of email signatures. Having an email signature signals you know how to be professional and have effective communication with your clients. Even though your clients don’t really expect to see that in an email, it is really obvious something is missing if one company has it and another one doesn’t. And guess which company a potential client is going to choose? The one that seems more professional, of course!
Emails are still widely used in every sector and every industry, and having an email signature is important for establishing an identity. You always want to appear serious, professional, and authoritative.
What is an Email Signature
In case you don’t know what email signatures are, here is a short recap. Email signatures are a combination of words that are added to the conclusion of each email you send out. It can be added automatically or with a click of the mouse. It is basically a business card in an email. It should present all of the important information, such as your name, contact number, work experience, and a title or your job in the company you are representing.
A growing number of companies have an email signature and use it in their marketing to show professionalism, create brand recognition, and provide info about the company.
Naturally, your email signature needs to be visually appealing and have a clear design. For that, you should use consistent fonts and colors, make sure it is responsive on all devices, and, if needed, have a legal disclaimer that can include confidentiality or copyright to certain information.
However, you also need to make sure all of your employees have the same email signature layout and design since you want to portray an image of consistency. All of this can seem like quite a hassle to do. Checking everybody’s emails, making sure the signature is the same, keeping an eye on everyone. It almost sounds impossible. That is why you should use an email signature generator.
Best Email Signature Generator
Scribe is a tool designed to create great customizable email signatures along with banners and calls to action. It also makes sure all of the emails are consistent.
With it, you can add calls to action in your email signatures, as well as promotional banners for your marketing strategy. It also tracks your signature conversion rates and analyzes them so you can see how effective the signature is. You can see how many people saw your signature and how many engaged with it. That way you can change certain parts of it to try and make it more effective.
The tool is quite easy to use and set up. Here is a screenshot of how to add calls to action:
These calls to action are built into the email signature templates, so you can just add a bit of text to them, and you are done.
The promotional banners are also easily added, just upload an image and add a link related to your business. Here is a screenshot of how to add banners:
You can schedule your marketing campaigns containing specific banners so you can just set them when needed. G-Suite can also automatically update the email signatures with scheduled information.
Here is how you can schedule campaigns, see a list of your currently active campaigns, and how they are doing in terms of CTR:
The tool comes with a lot of options to customize your email signatures. You can choose from different templates, change their colors and fonts. You can even send images using your own domain with the DNS integration.
However, as we mentioned before, make sure the design is consistent across the company and keep in mind that you want to appear professional. So don’t use different fonts for every line and bold colors just to make something stick out.
Scribe is GDPR compliant and you can get it for a $39 one-time purchase. With that, you get lifetime access to Scribe, which is a great offer. All of the features are included, and you get 5 licenses (5 users) for this price. If you need more licenses, there are also options for that. It costs $78 if you want 10 licenses and $117 for 20 licenses, meaning 20 users or employees will be able to utilize it.
Conclusion
As you can see, having an email signature portrays a professional image of you and your company. It provides you with an opportunity to brand yourself, to appear professional and reliable, and to show who you are, who you represent, and what is your role.
Just be sure you keep it down on the colors and fonts. Making the signature stick out does not mean the customers will like it.
Also, we have to say once again that Scribe is a great tool; it is easy to use and is quite inexpensive. So we are sure you will enjoy using it for creating your email signatures.
Keep reading the article at WP Pluginsify. The article was originally written by Editorial Staff on 2020-10-09 10:08:27.
The article was hand-picked and curated for you by the Editorial Team of WP Archives.