If you’re publishing high-quality blog content, you’re already off to a great start in terms of online marketing. However, many factors will determine your success, such as knowing the best time to post a blog.
By carefully planning your content schedule, you can help your blog posts get the attention they deserve. This includes finding the perfect day and time when your target audience is online and hungry for quality content.
In this article, we’ll discuss why timing is everything in the world of blogging. Then we’ll explore three key factors to consider when determining the best time to post on your blog for the maximum number of page views, social shares, and comments. Let’s get started!
How often should you publish blog posts?
The perfect blogging frequency will vary depending on your target audience and goals. For example, if you’re trying to increase your click-through rate (CTR), you may need to publish more frequently. If you’re blogging to raise general brand awareness, you might benefit from a less aggressive publishing schedule.
However, as a general rule, it makes sense to publish as much content as possible without compromising quality. Search engines favor blogs that are updated frequently, so the more content you publish, the better your chances are of climbing the search engine rankings.
At a minimum, you’ll want to try and publish new content every week. Many blogs have achieved success by publishing around three times per week. Here at the Themeisle blog, we’ve found publishing four times per week to be the sweet spot.
However, quality is also essential. It’s far better to publish one skyscraper post per week rather than three mediocre articles. If you push out tons of low-quality content, you risk getting lost in the noise of the millions of posts that are published every single day. You’ll also likely struggle to retain readers, who may quickly grow tired of being bombarded by poor-quality content.
Once you’ve decided on an initial frequency, it’s smart to monitor how this approach helps you achieve your goals. You can assess your blog’s performance using a tool such as Google Analytics:
Every blog is different, so we recommend experimenting with your publishing schedule. Through trial and error plus careful monitoring, you can find the frequency that delivers the desired results for your particular niche.
When is the best time to post on a blog? Three considerations
Whether you’re writing for fun or you want to generate revenue, one thing is true for all bloggers – you want people to read your content. Once you’ve written and rewritten the perfect post, it’s important to get your timing right. Here are three things to consider before hitting that Publish button.
1. The goal of the post
Your content publishing schedule should reflect what you ultimately hope to achieve. Some common goals include generating the maximum
This article was written by John Hughes and originally published on ThemeIsle Blog.