A lot goes into launching and building an eCommerce business and even after that. But what most of you end up doing is create the eCommerce store and then let it be. People often say we are good at conversions. We don’t need a boost. Now since we all are well acquainted with the digital world, it is essential to know that conversions are the backbone of any online marketing campaign.
Your website visitors will take action or not will depend on how you are managing conversions. For example, some of them become leads while other subscribers, registrants, and customers. For those who have no idea what conversions exactly are? The rate is said to be when the percentage of your visitors who take action on your eCommerce website.
But that’s the big question, why on earth would anyone think of converting as a visitor?
It’s simple math.
Context + Empathy = Conversion
In today’s fast-paced world, people aren’t any longer interested in window shopping. So while carrying out your eCommerce website development project, keep this in mind each visitor comes to a page of your site for a reason.
As soon as you crack this, nothing can stop you from succeeding. Before gaining the ability to convert them, try gaining the ability to understand them and speak to their specific needs.
We humans always have this in mind, what’s in it for me? You can only convert them if the perceived value is greater than the effort required to get that particular value. If simply put, all calculations work correctly; nothing can stop your visitors from converting.
How to Measure?
An eCommerce Conversion Rate is the level of site guests who bought something from your store in a set timeframe. Do you think the measurement is the best way to gauge the achievement of your online store? Probably not! There are many other ways to take into account.
- An online sale.
- A user adding a product to their cart.
- A user adding an item to their wishlist.
- Email signups.
- Social media shares.
- Any KPI your company finds valuable.
Is there anything like a good or bad eCommerce conversion rate? Well, average conversion rates are 1% – 2%, and more than two, you are
This article was written by Olivia Diaz and originally published on WP Pluginsify.