Duplicate content isn’t something you want to often have on your site. However, creating copies of your pages – i.e. duplicating them – for consistency is smart practice. Your only concern should be how to get the job done.
Fortunately, there are a few ways to duplicate a page in WordPress, which is to be expected for such a flexible platform. What’s more, there’s a method to suit, regardless of your experience.
In this post, we’ll take a look at four ways to duplicate a page in WordPress. However, before this, let’s dig into why you’d want to do so in the first place.
The Difference Between Duplicating a Page in WordPress and ‘Duplicate Content’
Before we get into specific reasoning, it’s worth discussing the difference between duplicating a page in WordPress, and duplicate content.
The latter relates to Search Engine Optimization (SEO). Duplicate content means much or all of the content on one page on your site is exactly the same as another elsewhere on the web. While it can be a negative, it’s not something a search engine will usually punish you for straight away.
However, this is different to ‘copied content’, which is an explicit attempt to ‘game’ the search engines and rank higher. The penalties for this are much more severe, as the implication is that it’s a deliberate act.
In contrast to all of the above, duplicating your page simply means to copy the formatting, structure, layout, and content. The idea is to use this duplicated page as a foundation for a fresh one, and carries no SEO penality if used for this reason. Let’s talk a little about why you’d want to do this next.
Why You’d Want to Duplicate a Page in WordPress
Admittedly, you’ll likely know when you’re in a situation that requires you to duplicate a page in WordPress. However, it could be that your current methods of creating posts and pages would benefit from a more efficient approach. For example:
- You have a specific layout in mind for your current page that’s found elsewhere on your site.
- You may create ‘drafts’ of pages that you often reuse when creating new content (for example, blog posts).
- There is custom HTML or CSS code found in one layout that you want to use in a new page.
- You might want to work on a new version of a page, and don’t have staging functionality available to you (although there are better ways to do this).
All of these situations would benefit from a shortcut in terms of duplicating your page. As such, let’s tackle the solutions we recommend in the next section.
How to Duplicate a Page in WordPress (4 Methods)
For the four methods below, we’ll go from relatively easy to moderately difficult depending on your experience. Here’s what we’ll cover:
- How to copy and paste your content manually (and why you shouldn’t).
- Use the Block Editor to copy your content.
- Install a plugin to duplicate a page.
This article was written by Tom Rankin and originally published on WPKube.