Ecommerce Marketing Strategies, Tips, and Practices for 2021

Ecommerce Marketing Strategies, Tips, and Practices for 2021

As more businesses shift away from brick and mortar stores towards websites, ecommerce marketing becomes more relevant than ever.

If you’re an ecommerce store owner or considering becoming one, you should ask yourself some questions before working on your ecommerce marketing plan.

  • What channels are best suited to marketing your ecommerce store?
  • What are the most up-to-date ecommerce marketing strategies being utilized?
  • What best ecommerce marketing practices should you inculcate for your business to grow?

So warm up your cup of coffee as you look at some of the trending strategies you can use to reach your audience through your ecommerce marketing channels.

Strategize your Ecommerce Marketing Channels

First of all, understand how to set up your marketing and sales funnels to guide your potential customers through their buying journey. At this point, as an ecommerce store owner, you should also acquaint yourself with different ecommerce marketing strategies and channels through which you can promote your brand. By now, you’ve already set up your marketing and sales funnel to achieve your goals and objectives.

Email Marketing

Email marketing is a great way to connect with leads and bring them to the product pages of your ecommerce store. This channel comprises newsletters, new product updates, and promotional campaigns to promote your products.

You can also ecommerce marketing strategies for this channel to re-engage with your customers to upsell, cross-sell, target abandoned carts, and customer loyalty opportunities. For example, you can send out a monthly newsletter about your most trending products to get them interested.

Here are some ecommerce marketing strategies that you can apply to your email marketing.

  • Welcome new subscribers who have signed up to your newsletter through an email series to familiarize them with your line of products/services. When sending out this email series, mention some of the top trending products on your ecommerce store, since your subscribers are likely interested in these.
  • Grow your email subscribers

Add opt-ins on your blog and landing page to increase your email subscribers. One of the most effective places to get email subscribers is during the checkout process. You can add a checkmark for your potential customer to sign up for your newsletter.

  • Use email templates to create visually appealing, mobile-friendly designs. Attractive emails improve the likelihood of your subscribers landing on your ecommerce landing page and entering the funnel.
  • To make your ecommerce marketing strategy more effective, segment your subscribers based on the target audience that you’ve created. This helps personalize your message better, and lets you offer the audience products that they’re most interested in.
  • Dedicate a section to showing loyal customers the benefits they can avail themselves. This encourages more

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This article was written by Taha Qureshi and originally published on The Official Cloudways Blog.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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