It should come as no surprise that when something is tailored to your interests and personal habits, then you are far more likely to engage with it. You’re more likely to open a junk email that says, “Jimmy! Open this now!” than simply “Open this now!” You are also far more likely to purchase an upsell from an ecommerce store that has been personalized for you based on your shopping history than something presented at random. If you’re running an ecommerce store, you should invest in some personalization options for your customers in some way. Doing so will increase conversions, return rate, and overall customer satisfaction.
What is eCommerce Personalization?
Personalization for an ecommerce store is just targeting a specific user or group instead of showing every single visitor the same messaging and products. You can personalize your site in a number of ways, from using their names in communication with them to providing relevant upsells based on purchasing history to shooting someone an abandoned cart email or using their social posts about your brand on your website.
When considering where to start, remember that ecommerce personalization is just about tailoring your store to a certain user (or kind of user). You are looking to boost your site’s UX for that person or persons by making what they see as relevant to them as possible. With that in mind, there are a number of ways you can do this, and many of them are pretty simple and easy to implement.
Consider, though, that you must protect that personalization data. That requires opt-ins and cookies, and you must be sure that your store complies with regulations such as GDPR and CCPA.
1. Personalize Product Recommendations
Anyone who has bought an item online has probably had personalized product recommendations pushed in their faces. From the moment that you add an item to your cart, you often see “Frequently Bought Together” lists and “You Might Also Like” bundles. That is a personalized product recommendation.
One of the easiest ways to accomplish this is through a plugin or extension to your system, like the Product Recommendations add-on for WooCommerce.
Additionally, you can use the Divi upsell module alongside the theme’s condition options to personalize when and how different products and parts of your ecommerce shop appear. You can use a number of the other Divi WooCommerce modules to personalize the recommendations, too. These include the aptly named Related Products Divi module.
2. Use Semantic Search
We can probably all agree that the default WordPress search feature is pretty lackluster. That’s why one of the best personalization tools for your WooCommerce shop or ecommerce store is a solid, semantic search extension like Fast Simon.
This article was written by B.J. Keeton and originally published on Elegant Themes Blog.