A brand logo is the cornerstone of a business, serving the primary function of distinguishing your company from others. Over time, however, a logo may lose its edge and need to be revised with a fresh look.
What is texture? You can reinvigorate an old logo with new life by incorporating textures into it—a technique that will add depth to the design. It’s a cosmetic fix that can completely change how your company perceives and turns old into new.
Step 1: Create a New Logo
First, you’ll need to create a new logo that you can enhance. There are several ways to do this, including drawing one from scratch by hand or designing a computer-generated version in a program like Photoshop or Illustrator. It’s even better if you are a developer, and in that case, this one is for you. A web developer’s dream – WPMU DEV’s all-in-one WordPress platform gives you everything you need to manage, update, optimize, secure, and host client sites – all under one roof. Get 20% off any of their plans here. Free trial included.
Whichever option you choose, remember that your logo will be reproduced in small sizes when it’s printed on your business cards, so try not to go overboard with detail using your Photoshop textures.
Step 2: Measure the Logo
Use a ruler or measuring tape to measure the width and height of the old logo in pixels. Be sure you are looking at the exact dimensions used for web output—it will be necessary to begin your texture search.
Remember that sizes may vary slightly across different computers or monitors, so measure the logo yourself to be sure.
Step 3: Search for Texture Art Online
Now that you have the dimensions of your old logo, it’s time to find some textures to replace it with. Several free background textures available on the internet provide high-resolution textures, including cloth textures, wood textures, and leather textures. Common sources include Creative Market, so make sure to visit the site for a library of textures.
Creative MarketType in “textures” or similar search terms in the site’s search bar to present a massive list of texture photos. Scroll through the images until you find a texture that closely matches the logo’s dimensions. Before downloading, be sure to check if any of the download restrictions will prohibit you from using the texture commercially for your company.
Step 4: Save It in an Appropriate Image File Type
Once you’ve found a suitable texture, save it in the form of a JPG or PNG file. If you have multiple textures to choose from, it’s best to find one that combines several elements into one cohesive texture. You can then
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This article was written by Editorial Staff and originally published on WP Newsify.