Etsy is a leading e-commerce platform for buying and selling unique handmade items.
The marketplace, which was founded in 2005, now connects 81.9 million buyers to 4.36 million sellers.
Overall, Etsy generated $10.28 billion in gross merchandise sales in 2020. That’s a 32.7x increase since 2010.
You’ll find all the latest data on Etsy’s growth on this page. After reading the stats, you should have a better understanding of how the marketplace generates $1.72 billion in annual revenue.
Here’s a summary of what we’ll cover:
Etsy Key Stats
- Etsy processed $10.28 billion in gross merchandise sales in 2020.
- Mobile transactions account for 61% of Etsy’s gross merchandise sales.
- Etsy generated $1.72 billion in revenue in 2020.
- 4.36 million sellers are active on Etsy.
- Etsy has 81.9 million active buyers.
- 1,209 employees work at Etsy.
Etsy gross merchandise sales
Etsy processed $10.28 billion in gross merchandise sales in 2020. That’s an increase of 106.84% over the previous year.
Gross sales on the e-commerce platform have grown at a compound annual growth rate of 33.64% since 2013.
Here’s a table showing Etsy’s gross merchandise sales volume since 2005:
| Year | Gross merchandise sales |
|---|---|
| 2005 | $170 thousand |
| 2006 | $3.8 million |
| 2007 | $26 million |
| 2008 | $87.5 million |
| 2009 | $180.6 million |
| 2010 | $314.3 million |
| 2011 | $525.6 million |
| 2012 | $895.15 million |
| 2013 | $1.35 billion |
| 2014 |
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This article was written by Brian Dean and originally published on Backlinko.