Etsy User and Revenue Stats: How Many People Shop on Etsy in ?

Google Chrome Statistics for 2021

Etsy is a leading e-commerce platform for buying and selling unique handmade items.

The marketplace, which was founded in 2005, now connects 81.9 million buyers to 4.36 million sellers.

Overall, Etsy generated $10.28 billion in gross merchandise sales in 2020. That’s a 32.7x increase since 2010.

You’ll find all the latest data on Etsy’s growth on this page. After reading the stats, you should have a better understanding of how the marketplace generates $1.72 billion in annual revenue.

Here’s a summary of what we’ll cover:

Etsy Key Stats

  • Etsy processed $10.28 billion in gross merchandise sales in 2020.
  • Mobile transactions account for 61% of Etsy’s gross merchandise sales.
  • Etsy generated $1.72 billion in revenue in 2020.
  • 4.36 million sellers are active on Etsy.
  • Etsy has 81.9 million active buyers.
  • 1,209 employees work at Etsy.

Etsy gross merchandise sales

Etsy processed $10.28 billion in gross merchandise sales in 2020. That’s an increase of 106.84% over the previous year.

Gross sales on the e-commerce platform have grown at a compound annual growth rate of 33.64% since 2013.

Here’s a table showing Etsy’s gross merchandise sales volume since 2005:

Note: From 2019, this includes gross sales from Reverb (an Etsy acquisition).
Year Gross merchandise sales
2005 $170 thousand
2006 $3.8 million
2007 $26 million
2008 $87.5 million
2009 $180.6 million
2010 $314.3 million
2011 $525.6 million
2012 $895.15 million
2013 $1.35 billion



This article was written by Brian Dean and originally published on Backlinko.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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