Before Facebook took the internet by storm in the late 2000s, Google Ads, known formerly as Google AdWords, was the go-to way for digital marketers to serve ads online.
With Facebook becoming a social media giant, it’s proven to be a tough competitor to Google Ads over time. For marketers who want to advertise their products, though, the competition means choice.
And that raises an important question: Facebook ads vs. Google Ads, which is better?
It’s a little complicated to answer the question because both Facebook and Google offer plenty of features to make online advertising more effective.
But this article will compare Facebook Ads vs Google Ads to help you make an informed decision about which platform to use for your advertising needs. Let’s dive in.
Facebook Ads vs Google Ads:
Before going in-depth with each platform’s features, advantages, and disadvantages, let’s take an overview of both Facebook and Google and how they serve ads!
Facebook Ads: (Paid Social)
Facebook Ads changed the world of advertising when it was launched back in 2007. With 2.45 billion users currently, Facebook is the carte blanche of social networks and holds data about people’s behaviors, interests, and activities. This interest-based behavior opened doors to newer possibilities for advertisers. Users could now be targeted based on their interests, location, gender, and other important metrics. In simpler words, Facebook ads help customers find the products they’d be interested in rather than seeing unrelated ads.
The cost of your Facebook ads is highly dependent on the audience you are targeting. The broader the audience, the cheaper the ads cost. But if you target a narrower target with a focus on a specific niche, you’ll have to spend a higher budget
Google Adwords: (Paid Ads)
Google Ads, still more properly known Ads, is one of the oldest ways of marketing your product online. It uses a bidding method where advertisers bid for a particular keyword or keyword phrase in hopes that their product or content is placed alongside the search results for those keywords.
Each time a user clicks on the product or the content, Google charges a certain amount of money from the advertiser making it a PPC or Pay Per Click advertising method. The more popular the keyword research for your website, the higher the PPC and hence a more costly PPC campaign.
Now Facebook and Google both have a long list of great features unique to each platform. To get a better understanding, let’s find out which does what better, and what stands out when comparing Facebooks Ads vs Google Ads.