How to find your niche in 4 easy steps

How to find your niche in 4 easy steps • Yoast

Willemien Hallebeek

Willemien is the Manager Content of She loves creating user-friendly content and making it easy to find for people and search engines.

Wondering what a niche is, and how can you find yours? Google defines a niche as: “products, services, or interests that appeal to a small, specialized section of the population”. That’s a bit abstract, but the chances are that you already have a good idea of what your niche is, and you just need to put it in words. Our guide will make it easy. Read on!

What is a niche?

Put simply, a niche is a smaller part of a market with specific needs. What does that mean in real terms? Check out this handy mnemonic we’ve come up with to help you understand what niches are all about:

  • N — a niche focusses on a narrower audience
  • I — a niche makes the most of your individuality
  • C — a niche focusses on your ideal customers
  • H — a niche product helps certain customers more than generic options
  • E — a niche sometimes evolves over time

Once you find your niche, you’ll have your own little corner of the market that you can dominate. The more specific the niche, the easier it is to rank. You are able to focus on long-tail keywords, meaning keywords or keyphrases that are more specific. And although these keywords get less search traffic, they tend to have a higher conversion value. Finding a niche goes hand-in-hand with good SEO strategy, and it can help you to gradually get more (of the right) traffic to your site!

Finding your niche step 1: Start with a category

If you want to find your niche, you’ll need to identify the main category that you’re working with and then narrow it down. Ideally, you want to find a niche that is not too general, but not so specific that you’re missing out on opportunities. Consider the examples below; they start with a general category, and then by adding more detail we can create various different niche versions:

General Niche Even more niche
Pizza Chicago-style pizza in London Vegan Chicago-style pizza in London
Shoes Orthopedic shoes in Georgia Tailor-made orthopedic shoes in Georgia
Music New folk music reviews blog New Basque folk music reviews blog



This article was written by Willemien Hallebeek and originally published on SEO blog • Yoast.

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