What is Google Analytics? A Beginner’s Guide

what is Google Analytics

Ready to dive into the answer to “What is Google Analytics?” You’ve landed in the right place!

In this beginner’s guide to Google Analyics, we answer all of your questions about getting started with Google Analytics and show you how to use Google Analytics to benefit your website in ways yet to be discovered. We’ll help you understand what Google Analytics is used for and what it does. Let’s dive in!

If you’re a serious website owner, you’ve already done some research on how to track your website data, also known as website analytics. In doing so, you probably discovered Google Analytics.

Even if you have a basic understanding of what Google Analytics does for website owners, you may not have figured out exactly how to harness the power of Google Analytics for your website.

The more you learn about what Google Analytics is, the more you’re probably wondering exactly what it can do for you, your website, and your business in general.

What Is Google Analytics?

In a nutshell, Google Analytics is a free service for website analytics that helps website owners or admins view data related to their website traffic and activity.

Use Google Analytics to sort and sift website analytics into dozens of different data dimensions and metrics, such as:

  • Which pages they visit on your website
  • How long they viewed the page
  • The browser they’re using
  • If they’re on a desktop or mobile device
  • What site they were on when they clicked over to yours
  • Which forms the user submitted
  • How many users are currently on your site

What is Google Analytics Used For?

Google Analytics is used to view website analytics over time. When Google Analytics is used at its full potential, it can help you track your ROI (return on investment) for all of your online marketing efforts. It does this by giving you specific insights into the different ways your users found your site and how they use it once they land on it.

Using the data tracked by Google Analytics, you can spot trends in user activity, how your pages and posts are performing, and make informed decisions based on how your site visitors actually interact with your website. Google Analytics allows you to quit guessing about what visitors do. You can actually see the real, raw data.

Google analytics dashboard

Google Analytics also allows you to seamlessly integrate other products from Google, such as the Google Search Console and your Google Ads account. It also gives you the ability to include tracking codes that track the performance of your online campaigns such as social media, PR, advertising



This article was written by Kristen Wright and originally published on WordPress News and Updates from iThemes – iThemes.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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