Whether you’re a content-creating pro or a newbie, increasing your web following is probably a priority. Nevertheless, knowing how to grow your blog isn’t always simple – after all, the internet is an ever-evolving platform.
Fortunately, that doesn’t mean that you have to blindly search for your next best strategy. By understanding a variety of ways to increase boost your readership, you can mix and match them to find the perfect combination for your needs.
In this article, we’ll cover 17 different ways that you can grow your blog. We’ll also provide some tips and examples along the way to get you started.
Let’s get straight to the tips!
How to grow your blog in 2021
Here’s what you need to do exactly to make your blog successful and popular. These tips are in no particular order:
1. Invest in a top-notch host
Let’s face it: a website isn’t much without a quality host behind it. If you can only offer slow load times, potential new fans might find a different site to meet their needs. Higher speed also means better search engine optimization (SEO) so more readers will find you.
Fortunately, even affordable hosts can offer impressive plans. Try to find one that offers top-quality service while also fitting into your budget. Don’t be afraid to invest in this area of your site – it’s the bedrock for the user experience.
2. Don’t underestimate featured images
Featured images are a simple, visual way of showing readers what your content has to offer. They can also be shared on social media platforms, meaning they can play a vital role in attracting new visitors.
We recommend choosing images that are consistent and fit your brand. For example, we go with a standardized, informative approach:
If you don’t have a graphic designer on staff, never fear! Tools like Canva and Crello make it easy to create great-looking featured images from your browser. For our blog here at Themeisle, we have a template on Canva that we use to quickly create our featured images.
For a really simple approach, you can always use free stock photos instead. Just be sure to always include image credits when you do.
3. Build your email list
Email marketing is a subtle yet effective strategy. By contacting readers regularly, you’re building rapport with them. You’re also giving them an easy way to share your content with others.
Whether your site is big or small, getting started with email marketing is easy. It’s also relatively cheap, with a likely high return on your investment – so if you’re wondering how to grow your blog, this is the logical first step.
You can even find free email marketing services that let you get started at no cost.
4. Involve your audience
Engaging your audience can be tricky, but it’s also effective. Likes, comments, and especially shares can be an easy way to organically spread the word about your blog.
This article was written by John Hughes and originally published on ThemeIsle Blog.