How to Improve WordPress Search (and Speed It Up)

How to Improve WordPress Search (and Speed It Up)

Why do people use website search forms in the first place? It’s because they’re looking for immediate and relevant results they can’t get by browsing a website or using the navigation.

Sometimes those search results provide answers to their questions (like information on a company’s return policy) or a list of matching products or content (like blog posts related to page builder plugins). Regardless of what they’re looking for, though, one thing is for certain:

Visitors expect your WordPress search form to deliver results quickly and accurately.

It makes sense when you look at consumer behavior as a whole. Google has set an almost impossible standard when it comes to online search. According to findings from SparkToro, over half of all searches in Google are zero-click. Basically, Google has made search so efficient that people often don’t need to visit a website to get answers to their questions.

Of course, your website visitors aren’t using internal search expecting or wanting a zero-click result. They’re using search in order to find other parts of your website to explore. But what your WordPress search and Google search do have in common is this: consumers want fast, convenient, and hyper-relevant results from both of them.

There’s just one problem: WordPress’s native search function isn’t great.

That’s why, in this guide, we’re going to explore everything you need to know to optimize the WordPress search experience for your visitors:

How Important Is Internal Search Anyway?

If you design a website the right way, visitors will naturally follow the pathway you’ve laid before them. A well-organized menu helps, too.

That said, internal search has an important role to play in this.

Think of WordPress search like a Fast Pass for your website. When your search function performs the way it should, it can take your visitors from Step 1 to Step 5 in seconds.

This would be especially useful for WordPress websites with a vast amount of content. Here are some examples:

eCommerce

Online stores like Nordic Ware can help visitors go from the home page:

Nordic Ware: home page with search bar in the header

To a narrower list of products just by using the search bar in the top-right corner of the site:

A search for “bundt” on the Nordic Ware website reveals a number of results that match the query.

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This article was written by Suzanne Scacca and originally published on Blog – Kinsta Managed WordPress Hosting.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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