Why do people use website search forms in the first place? It’s because they’re looking for immediate and relevant results they can’t get by browsing a website or using the navigation.
Sometimes those search results provide answers to their questions (like information on a company’s return policy) or a list of matching products or content (like blog posts related to page builder plugins). Regardless of what they’re looking for, though, one thing is for certain:
Visitors expect your WordPress search form to deliver results quickly and accurately.
It makes sense when you look at consumer behavior as a whole. Google has set an almost impossible standard when it comes to online search. According to findings from SparkToro, over half of all searches in Google are zero-click. Basically, Google has made search so efficient that people often don’t need to visit a website to get answers to their questions.
Of course, your website visitors aren’t using internal search expecting or wanting a zero-click result. They’re using search in order to find other parts of your website to explore. But what your WordPress search and Google search do have in common is this: consumers want fast, convenient, and hyper-relevant results from both of them.
There’s just one problem: WordPress’s native search function isn’t great.
That’s why, in this guide, we’re going to explore everything you need to know to optimize the WordPress search experience for your visitors:
How Important Is Internal Search Anyway?
If you design a website the right way, visitors will naturally follow the pathway you’ve laid before them. A well-organized menu helps, too.
That said, internal search has an important role to play in this.
Think of WordPress search like a Fast Pass for your website. When your search function performs the way it should, it can take your visitors from Step 1 to Step 5 in seconds.
This would be especially useful for WordPress websites with a vast amount of content. Here are some examples:
Online stores like Nordic Ware can help visitors go from the home page:
To a narrower list of products just by using the search bar in the top-right corner of the site:
This article was written by Suzanne Scacca and originally published on Blog – Kinsta Managed WordPress Hosting.