When someone arrives for the first time on your website, color plays a significant role in what they think. Between 62-90% of consumers’ initial impression is based on color choices alone, research says.
Picking colors that match your brand — and what you want your consumers to think about your company and products — can be a powerful branding and marketing tool.
In this article, we’ll cover 25+ fantastic website color schemes for landing pages, ecommerce, and personal sites, and how you can pick your own without wasting time.
How to Pick Color Schemes For Your Website
The eyes of a non-color human adult can see over 1,000,000 distinct colors. How do you choose the right color scheme quickly and efficiently with all these options? That’s the challenge facing all web designers trying to create a color scheme or palette for their design from scratch.
With that many choices, you can’t evaluate all the shades and hues individually and pick the most suitable ones without a reference point. You need to narrow down your options. The best way to start is by finding a primary color as your starting point.
Perhaps the best way to do this is to look at the most popular choices by industry. It can help you learn something about the psychology of color and what primary colors might work well for your company or product.
Color Choices By Industry
Different companies and products choose different colors to identify their brand. But why? Color isn’t just a more efficient way to grab the attention of your prospects and consumers. It’s a way to communicate with them on an emotional, almost subconscious level.
In a sense, it’s a way to start building your brand in the mind of the consumer before using a single word or sentence of copy. No color tells the same story to the consumer, so the most popular primary brand colors depend from industry to industry.
What emotion do you want potential customers to associate with your brand, product, or service?
That’s the guiding question that should help you identify your primary color for your palette.
In industries where consumer trust is more important than any other factor, and professionalism and reliability are key selling points, blue is often used as a primary branding color.
It doesn’t appeal to spontaneity or emotion. Instead, it initiates a calm and logical decision-making process.
Most common in the following industries:
- Consumer Finance
- Electric Utilities
- Heavy Equipment
- Home Improvement
This article was written by Matteo Duò and originally published on Blog – Kinsta Managed WordPress Hosting.