It is known that social networks are a great opportunity for business development. Instagram’s functionality allows you to blog, sell products, and provide services to users. But what to do for companies that are focused on working not with the end-user, but with business representatives.
Most often, B2B companies start accounts on social networks because it is fashionable. The phrase “there is everything” is not enough to find customers and build a loyal audience. Not knowing how to properly make an Instagram promotion on account, companies lose the opportunity to make a profit. Get Instagram likes, mass following, targeting, mutual posting – these and other methods allow you to promote content and stimulate the audience to action.
- Why does the manufacturer need Instagram
- Methods of promotion in Instagram
Why does the manufacturer need Instagram
Today, maintaining a corporate account in the network is an essential tool for the marketing promotion of an enterprise. And not just because it’s fashionable. Social networking is a useful tool used for promoting products online, maintaining a corporate culture of communication with the audience, and increase the level of trust.
The choice in favor of Instagram is obvious:
- this social network alone has more than 1 billion active accounts worldwide,
- only here is the maximum monthly increase in the live audience,
- you can link your account to a Facebook page,
- users of the network differ inactivity, in contrast to the same Vkontakte,
- the main age category is 30+.
IG is the fastest growing network in the world, and the hype has not stopped for several years.
The B2B segment automates workflows as much as possible. The modern client is very demanding. He needs:
- Laundry service;
- simple interface;
- multiple payment methods;
- reminder system.
No one wants to conduct long correspondence, communicate on the phone, and negotiate terms for several hours. To buy a product, you just need to click the mouse.
No more searching for a client. They find what they need. But for this to happen, the company must create the maximum number of places where the target audience will see it. Instagram is the best place to do this.
The target audience of b2b companies is firms that use similar services. For example, accounting software is required for almost every company, including advertising companies. Similarly, the SOFTWARE sales company periodically needs to print forms, leaflets, Souvenirs, and other advertising materials.
Thus, to find a potential client, you need profiles of companies or their managers. It is quite easy to find them: commercial accounts or pages with interests in the business environment.
In the b2b segment, direct calls to buy
This article was written by Editorial Staff and originally published on WPArena.