How to Integrate Social Media with eCommerce: 4 Essential Steps

Social media icons

Social media has become one of the biggest marketing platforms for eCommerce stores. With Facebook alone having almost three billion active users, the sheer size of the audiences available on social media makes it an essential way to interact with your customers and grow your business.

Because of that, integrating your eCommerce store with social media is something that you must do correctly. If your site is connected to social media platforms, people will be more likely to share content, interact with your brand, and help get your store in front of more people.

But what are some of the essential ways to integrate social media with eCommerce?

Let’s explore them below.

Add Social Buttons on Product Pages

No matter how you look at it, product pages are the most important part of your eCommerce store. It’s where you want most of your site’s visitors to end up, as it’s the driving force behind your company’s growth and sales.

Because of it, you should make sure that users have the ability to share your products on social media. Many people want to show the products they discover to their friends, which can often translate into more sales and new customers for you.

Another way to embed social buttons is to simply link to your social media profiles. Social proof plays a vital role in eCommerce, so having a way for your customers to check out your social media pages is absolutely essential.

They can look at what your brand is about, how people interact with it, and ask questions about the products or shipping if they’re still on the fence about the purchase.

But how can you add social buttons?

While the process might seem technical, if you use something like BigCommerce development services, experienced professionals can help add the buttons and make sure that they fit with your overall design.

Interact with Your Audience

Integrating your eCommerce store with social media isn’t just about having buttons that they can click on. It’s also about actually being present on social media and interacting with your audience.

After all, if all you do is post disconnected content and promotions, people won’t respond positively, and you’ll have yet another social media page that’s low in engagement.

Meanwhile, if you take a proactive approach, you might find that social media becomes your most powerful lead nurturing and sales tool, even without spending on paid advertising.

One of the best ways to engage your audience on social media is to respond to their comments and questions.

Customers love to know that the brand is available on social media, as it allows them to form a stronger personal bond and see what it is about. What’s more, by responding to comments, you can showcase your brand’s unique voice, separating yourself from the competition and forming a more loyal following.

In fact, you might even want to go out of your way to engage customers outside of your own social media pages. For instance,

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This article was written by Muhammad Abdullah and originally published on WPArena.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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