Kinsta Kingpin: Interview with Enrico Battocchi

Kinsta Kingpin: Interview with Enrico Battocchi

Enrico Battocchi (aka Lopo) is a freelancer based in Tuscany, Italy who’s known in the WordPress community as a plugin developer and WordCamp speaker.

Enrico is the guy behind Duplicate Posts, which is one of the most downloaded and best-rated plugins in the WordPress.org directory.

You can learn more about Duplicate Posts in our Knowledgebase, in the plugin’s companion website, and on Github.

You can find Enrico on Twitter.

If you like interviews, please be sure to check out our Kinsta Kingpin series for more!



Check out our interview with the awesome @lopo, the guy behind Duplicate Posts plugin! Learn also how he’s managing plugin development and user support! ??

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The huge numbers of Duplicate Posts Stats

Q1: What is your background and how did you first get involved with WordPress?

In the beginning, I worked with JavaServer Pages, but also with frontend technologies like JavaScript/HTML/CSS. After graduation, I focused on web technologies (it was 2006/2007) and I started with website development as a freelancer.

At that time I was already looking at WordPress as one of the most promising options available for website building. An option that had already proved to be simple to use even for not techie users. Then I started with plugin development and with the design of custom WordPress solutions for my projects.

Q2: What should readers know about all the stuff you’re doing in WordPress these days?

Well, in this period, as well as in the last 12 years, I mostly focus on the Duplicate Post plugin, which was one of the first things I developed with WordPress. The idea came from a customer who needed to clone existing articles on his website. At that time, WordPress was at version 2.3, so we are talking about “archaeology” here.

There was no automatic plugin installation either, you had to download the .zip package and then upload files via FTP.

Since then, my plugin has grown in popularity, in terms of downloads, active installs, and rating. Anyway, I tried to keep it simple, without any bells and whistles both in code and interface.

Q3: What challenges did you face in getting to where you are now professionally?

One of the aspects I like the most about my professional life is being a freelancer in a small city, Livorno (Tuscany). This is great from both a professional and personal perspective but also has few downsides such as feeling “outside” of the real development world, and also you engage with clients or prospects who are usually smaller in size, with limited budgets.

But I have been also involved in important projects with big clients such as the Scuola Normale Superiore di Pisa and Zanichelli.

What happens in the business world is quite similar in the WordPress community. At the moment, we don’t have a local meet up in Livorno and surrounding areas.

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This article was written by Carlo Daniele and originally published on Blog – Kinsta Managed WordPress Hosting.

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