Camille is content manager at Yoast. She writes and optimizes blog posts and enjoys creating content that helps people understand and master SEO.
It’s December, the last month of the year and that means that we’ve also had our last webinar of 2020. In this month’s edition, our SEO experts Joost de Valk and Jono Alderson discuss the latest in Google, Facebook, WordPress and other SEO news. To give some spoilers, you can expect to hear more about the importance of mobile optimization and the release of WordPress 5.6! Watch the webinar right here or read the highlights of our SEO news webinar in December 2020.
Watch the December 2020 SEO news webinar
In case you’ve missed this edition of our monthly webinar, or if you simply want to rewatch it, you can do so right here. It’s about 45 minutes long, and this is including a few interesting questions at the end. If you simply want to read the highlights, you can find those in the blog post below. Enjoy and don’t forget to join us for our next webinar on January 26, 2021!
What’s new with Google?
True to form, Google has lots of news for us this month. Most importantly, there was the launch of a major core algorithm update in December. But they’ve also given us new and improved crawl stats in Google Search Console, an update on the impact of page experience on your rankings and much more.
The launch of a major core algorithm update
Google has launched a major core algorithm update in December and there’s a lot of news around this. Joost and Jono have discussed this before, but now that the launch has happened we’d like to touch on it again. For the simple reason that some site owners might have noticed some changes in their rankings. Or might have woken up to the fact that they lost some traffic after this major update. Logically, this can cause some commotion.
It’s important to keep in mind that a Google update will not have a huge impact on your business overnight if you make sure that your SEO is in order. Keep your site’s performance up to par, create quality content and work on your technical SEO to prevent things such as a sudden drop in ranking or traffic. Continuously working on your SEO and user experience is and always will be the best advice we can give you. And if you do see any changes, remember that this may very well also be the case with your competitors.
A company in the US, Path Interactive, has looked into who were the winners and losers of this Google Core Algorithm update. Noticeable right away are a few big names in the top 50 losing domains, so make sure to have a look if you’re interested in this.
Improved crawl stats in Search
This article was written by Camille Cunningham and originally published on SEO blog • Yoast.