A blog is a website type that is frequently updated with content and can be a website on its own or included in a bigger website.
It is an effective way of getting information out and engaging audiences, which is why blogging evolved from being an online personal journal to one of the main tools in digital marketing used to boost SEO, get leads and drive conversions.
It all starts with capturing people’s interests by having answers to their queries or search intent. Blogs could be about any niche or topic like fashion, beauty, family, business, technology, and the like. It could be more specific, too, like homeschooling under family/education, or cybersecurity under technology/business.
In the internet’s plethora of content, there is such a wide-open market to blog. Starting a blog is easier now with platforms like WordPress. There are different WordPress trends to guide you if you want to start your own. But once it is up and running, the next major challenge is to drive more traffic to your blog or website.
You do not have to be a marketing guru to put bring exposure to your blog. Here are ten ways to increase your blog traffic like a professional marketer.
10 Ways to Increase and Drive More Traffic to Your Blog
1. Write Good Content
To attract readers with your blog, the writer—whether it is you or somebody else in your team—must be knowledgeable and proficient in what they are writing about. People will read content that they find valuable to them and share it with others, thinking it will find value to others as well.
Even if it is a technical blog, the readers need to feel they are “conversing” with a real individual who is adept in the topic. Blogs like this tend to have more following because people do not just follow a blog; they follow people.
Even if you are a big brand, readers want to feel the human side of your brand or the people behind it. A blog is a great way to do that.