Local SEO: The Definitive Guide (2020)

Local SEO: The Definitive Guide (2020)

How To Track Map Pack Rankings

One of the first steps in any local SEO campaign is to benchmark where you’re at.

Specifically, you want to see where you rank in The Map Pack. And track your Map Pack rankings over time.

Pretty much every rank tracker on the planet has Map Pack tracking.

The issue is that, with local SEO, where you’re searching from is HUGE. In fact, the Map Pack results can be completely different from one mile to the next.

For example, let’s say someone searches for “coffee shop” on 72nd st and 2nd avenue in NYC.

"coffee shop" NYC search – Location A

Those results are going to be super tailored to where that person’s standing.

In fact, that same search performed a few blocks away can bring up a completely different site of Map Pack results (or the same results in a different order).

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This article was written by Brian Dean and originally published on Backlinko.

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