Marieke van de Rakt Interview – The CEO of Yoast

Marieke van de Rakt Interview - The CEO of Yoast

Hi everybody, welcome to another roundup of questions and answers with WordPress experts. This time, our guest is Marieke van de Rakt, the CEO of Yoast. She will share with us what it takes to lead the huge team behind one of the most popular WordPress plugins ever.

But before that, don’t forget to go through our previous interview with Brian Jackson. You will discover cool insights and tips on content marketing and building an online presence that brings financial benefits.

Marieke van de Rakt became the CEO of Yoast at the beginning of 2019, taking the reins over the distributed team that contributes to the business’ success. What is the CEO of a company with millions of customers doing on a daily basis? We were curious to find out.

Marieke seemed happy to accept our invitation and quickly put the facts on the paper for us. When I say “quickly”, I mean she was the fastest respondent we ever had in these interviews. Two days. She holds the Pirate Interviews record now. ⭐

That’s a very organized leader right there! Apart from CEO-ing, Marieke is a mother of four and, miraculously, still finds time to do earthly things like watching TV series and running.

Read on to learn more about Marieke’s insights on SEO, feminism, WordPress community, and entrepreneurship.

Marieke van de Rakt Interview – “Sometimes, you have to make decisions that do not make you popular”

When and how did you start working with WordPress? Is there an interesting story here?

My husband Joost de Valk is an active WordPress contributor for as long as I can remember. I started working with WordPress because I joined the company. Before that, I had my own WordPress website. I used to be a teacher and a researcher at the university. I published all of my articles on my own website. They’re still on

What’s your technique for staying productive throughout the day?

I can do a lot. I work really fast. However, it’s impossible to work that fast for a long period of time. So, I take a lot of breaks. Just go for a short walk, get a cup of tea or a diet coke. Or talk to someone. I plan my days. And I usually stick to my schedule. Of course, I have time for spontaneous meetings or important things that need immediate action. But I say ‘no’ a lot too.

How do you define “being successful”?

That’s a hard question. I guess for my being successful means that I myself are satisfied with how I am doing. I am satisfied if I can run Yoast and be a good parent to my children. If I feel like I am not performing well on one of those two, I don’t feel successful.

What do you like to do when you’re not WordPress-ing?

I have four children, three sons (aged 13, 8, 5) and



This article was written by Adelina Tuca and originally published on ThemeIsle Blog.

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