Traffic is the lifeblood of a successful website. Without traffic, you have a good-for-nothing website, no matter how good your offer or product is. And it’s not just any traffic, but the right kind of traffic. In other words, you need targeted traffic to grow your website hence business.
But to drive targeted traffic, you need to understand your users. And to understand your users, you need an analytics solution. Usually, we mainly run to Google Analytics because – crowd mentality.
But is Google Analytics the best analytics platform out there? Not necessarily, especially since it’s a third-party service that you have no control over. Plus, it can be a bit hard to configure for beginners and pros alike. And recently, they started hiding some keywords.
Enter Matomo Analytics and things start looking up for WordPress users across the board. Matomo Analytics is a free analytics plugin that you install on your self-hosted WordPress site.
That means you own all of your analytics data, and nobody will hide keywords from you. Setting up the whole thing is super-duper comfortable; you’ll be up and running in minutes.
For the power user, Matomo Analytics offers you a wide range of premium add-ons, so you can better understand your consumers. Now, you don’t need to rely on third-party analytics services, e.g. Google Analytics, to understand your web visitors.
In today’s Matomo Analytics review, we do the usual stuff we do in all the other reviews. We cover what we are working with (Matomo Analytics), the features (there’s a ton), and finally install the plugin (usually, the fun part). I hope you’ll have a great time.
What is Matomo Analytics?
Matomo Analytics is a free WordPress plugin that helps you to track your website traffic quickly. According to the developers, Matomo Analytics is “…the #1 used Google Analytics alternative that offers a powerful range of features, security and protects the privacy of your users.”
It is a brilliant WordPress analytics solution that gives you complete control over your analytics data. “By hosting web analytics on your servers, there’s no third-parties taking ownership, no on-selling of data, and no-one looking in.”
That is great, right?
That’s not all, Matomo Analytics is easy to configure (unlike Google Analytics) and comes with an excellent suite of features. With a time-saving user interface, you will better understand your visitors and learn how to improve your site in no time.
The main plugin is free to download and use, but the developers offer you a range of premium add-ons that extend an already powerful analytics plugin. Matomo Analytics is a suitable analytics platform for all types of WordPress websites, from eCommerce to personal blogs and business websites to social networks, among others.
Now that you know what we are working with let us cover some of the features Matomo Analytics offers.
Matomo Analytics Features
This article was written by Freddy and originally published on WPExplorer.