As a WordPress user, you’ve likely heard talk of Pinterest and the almost other-worldly power it possesses to drive FREE traffic to your website. And if you haven’t heard yet, please check out this epic post discussing how you can boost traffic to your WordPress site with Pinterest.
There’s a reason why bloggers and WordPress enthusiasts in the know talk about Pinterest as if it’s a mythical being. Part of the magic lies in it being a visual search engine and social media platform. Meaning savvy users can harness the power of both SEO and social sharing opportunities in one place. Still not a Pinterest convert? Well, you’re about to be!
Now we’ve piqued your Pinterest attention… Pinterest is one of the fastest-growing social sites (having around 322 million active users every month) and one of the most significant sources of free website referrals. Plus, people generally flock there in droves to pin valuable information or products they want to spend money on later.
Whether you rely on a set number of monthly website views to achieve ad revenue, affiliate sales, or sponsorship opportunities or use blog content to spread the word about your physical or digital products and services, there’s but one question you need to ask Pinterest:
“Hey, Pinterest! Did we just become best friends?!”
Why Optimize Blog Content for Pinterest Anyway?
There are oodles of comprehensive guides about optimizing an entire WordPress website – setting up Rich Pins is an important step. It’s best to follow a guide, but for a quick summary, first you must create a Pinterest Business account or convert your current personal account to business. Then you just need to confirm your website URL. If you’re using a plugin like Yoast SEO this is super easy – just copy the code from Pinterest and paste it in the “Pinterest” tab under Yoast’s social settings. After you head back to Pinterest and finish confirming your site you’ll be ready to start using rich pins!
However, to make this initial hard-work payoff, WordPress users also need to optimize individual blog posts. Think of it this way; you wouldn’t optimize your website for SEO only to forget to SEO-up your subsequent blog posts.
It doesn’t take much extra work to optimize a WordPress blog post for Pinterest. By taking the steps suggested below, your content will be pinnable, and more likely to increase virtual footfall to your post, and likelier still to increase conversions. Plus, you’ll avoid wasting that initial effort you put into ensuring your WordPress site is uber Pinterest-friendly as a whole.
It’s All About the Image Honey
Pinterest is predominantly a visual search engine, and users can’t distribute content via the platform unless it includes an image. Meaning, if your content doesn’t have a picture and can’t be added to the site, you’re missing out on the opportunity for free web traffic. It’s kind of an “if a tree falls in the forest, does it make a
This article was written by Kyla and originally published on WPExplorer.