It’s a bad idea to let a prospect talk you down on price, no matter how large or prolific the company is. The second they decide your services aren’t worth what you’ve pitched them, it’s going to be an uphill battle as they second-guess your every decision, change their mind on what they want and bring in others to weigh in on what you’ve done.
So, you need to price your web design services in a way that’s both reasonable and in line with the value you’re providing them.
One way to do this is to productize your web design services.
For instance, rather than say:
“Your website will cost $15,000.”
You can provide them with an itemized list of all the valuable things they get when they pay for this all-in-one solution:
“I’d strongly recommend the eCommerce Plus Plan. It comes with:
- Payment gateway configuration
- 6 months of website maintenance”
There are so many other things that are in your wheelhouse as a designer. In addition to some of the examples above, you could also offer things like quarterly analytics audits, A/B testing, security monitoring, and so on.
If you want your web design pitch to stand out, make sure it’s all about the value they’re going to get by choosing you over the other options.
Keep reading the article at Elementor Blog. The article was originally written by Matan Naveh on 2021-03-08 09:22:50.
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This article was written by Matan Naveh and originally published on Elementor Blog.