eCommerce is not for the faint of heart. It’s a tough gig that comes with multiple cogs that need constant oiling. But you’re the hardworking type and you’ve done your job. Still, something isn’t quite right. You’re attracting customers and all, but your bank balance isn’t reflecting all of your hard work.
You have a problem. A little something called cart abandonment is wasting your ad dollars and time.
From your analytics reports, you are seeing sky-high cart abandonment rates, and you don’t know what to do. I mean, you are driving troves of web visitors to your website, but they are leaving without purchasing. And it sucks big time because – come on – you’ve done your part.
But worry not, we’ve got the solution in today’s post. We’ll fix the issue in a few steps!
With that preamble, let us learn more about cart abandonment before it cripples your online business. Later in the article, you’ll find all the solutions you need to fix this nagging problem once and for all. Alright, let us get to it without wasting another second (and before you lose another sale).
Why Do Customers Abandon Carts?
Cart abandonment is a big problem for many online entrepreneurs. It usually happens when a visitor comes to your site but leaves without purchasing – even if they filled out your checkout form. From a comprehensive study by Baymard Institute, the average cart abandonment rate for eCommerce stores stands at around 70%.
That’s a huge number but it’s a normal thing affecting millions of online businesses whether you’re selling digital/physical products or subscriptions.
That means if you’re bringing in 1,000 customers to your site each day, you’re losing about – let’s do the math – 700 prospects daily! In other words, you’re leaving a ton of moolah on the table. It’s money that you can recover by making a few design changes, and you don’t need an expensive developer.
But, why do customers abandon carts seeing as they are on your site already? Read on to learn more.
I loathe long checkout pages, and you probably do too. Many times in the past, I have abandoned the cart simply because the checkout process was complicated. If the checkout process is complex, I’m not making it to the checkout page and your customers won’t either.
So, make your checkout process as easy as A, B, C. Come on, don’t give your customers a reason to leave. For starters, make your cart visible. I don’t want to spend an eternity trying to find the cart icon. Amazon does it successfully. Plus, many WooCommerce themes come with the feature, to begin with.
If you can eliminate steps in your checkout process, that would be a swell idea. A long checkout form is a big no-no. Only ask for the information you need to process the order. Surely, do you need my street/company address to send me a digital product? You can always ask for that info later on. You know, after the
This article was written by Freddy and originally published on WPExplorer.