Blogging can be a valuable tool to grow your business, but only if you do it right. No matter if the blog you are running is a secondary activity, or if your blog IS your business, the main goal remains the same: to attract a big audience.
But what if only a handful of people are reading your articles? Should you consider giving up, or is there something you can do to resurrect it? Our money is on the second option, but only if you are committed to making some changes and approaching things from a different perspective.
As a blogger, a lot of what you learn happens due to trial and error. You try out different strategies, you find out what works and what doesn’t, and you continue to adapt these strategies to your content and audience.
While it is true that each blog is unique, and there is no exact recipe for success in this field, there are a few general strategies that work regardless of the audience. Sure, some may need to be tailored to your specific niche, but they are a great place to start if you want to increase your blog traffic.
So, without further ado, here are some of the best strategies to grow your blog and keep your audience engaged.
Give your website a technical reboot
While it is true that a good blog should focus on high-quality content, no one is going to read a blog that is hard to navigate or has very long loading times. Before you start thinking of various methods to grow engagement, consider giving your website a makeover.
Start by making sure the navigation bar and overall layout of your website are easy to use. When someone needs information, they need it fast! People don’t want to spend minutes in a row trying to figure out where the search bar is or how to go to a post that you wrote last year.
Don’t forget to make your blog mobile-friendly as well, especially since more than half of total internet searches now happen on a mobile device. Make sure your website looks good on any screen, no matter if it’s a huge desktop or a tiny smartphone.
Last but not least, make sure the website loads fast. If your reader needs to wait for more than 5 seconds for a page to load, they will close it straight away. There are plenty of tools that analyze loading speeds and give recommendations on how to make them faster, so give them a try.
To make sure no content is lost during the reboot, it is advised you export your website from HTML into PDF by using tools such as this one here. This acts as a backup and ensures all your hard work is kept safe.
Learn how to create viral posts
In the era of the internet, everyone seems to have one single goal: to go viral. But this is often easier said than done, as most people fail in their attempt to create re-shareable content. There are, however, some secrets you can follow.
The first thing you need to consider if you want your posts to be viral is the headline. Headlines are your number one tool to grab people’s attention and make them curious to find out more.
This article was written by Editorial Staff and originally published on WP Newsify.