Digital agencies are great at content marketing. They have to be – it’s one of the reasons their clients pay them. With content marketing, the agencies themselves can also attract the leads they need.
For content marketing to yield results, though, the content quality must be excellent. In other words, just blogging or posting on social media regularly isn’t enough.
But what exactly is quality content? In this article, let’s discuss what that means nowadays and in the context of content marketing done by digital marketing agencies. We’ll also look at how to create quality content to drive your agency’s success and that of your clients.
Ready? Let’s start!
What Is Quality Content?
Quality content can mean many things. For digital agencies, there are a number of common themes. These parameters should guide you when creating content that drives your marketing strategy:
1. Quality Content Is Defined by Data
Does the content drive traffic and leads based on your tools, such as Google Analytics? Does the content rank well on Google? If so, it’s likely you have quality content. If not, you might want to revisit it.
What about engagement? Does the content enjoy a significant number of shares and likes across platforms?
Quality content is also defined by its success, which should be measured with data. If the content is written well and achieves the goal for which it was created, it is of high quality.
2. Quality Content Does Well on Multiple Channels
If your content does well on Facebook, that’s great. But don’t be quick to conclude that it’s therefore quality content. Quality content does well across channels. Before you can rejoice about how well your content performed on a single platform, you need to check if that same content does well elsewhere, too.
But that’s not all. Quality content will also rank well in organic searches. It will also get engagements and conversions via other marketing channels such as pay-per-click (PPC) advertising or email marketing.
Quality content attracts readers and persuades them to take action, regardless of the platform.
Don’t worry. You don’t have to create completely new content for each platform. You can take one piece of content and repurpose it across different platforms and formats. For example, get a blog post that performs well and repurpose it for YouTube. That way, you might even eventually be able to make money on YouTube, too.
3. Quality Content
This article was written by Mansoor Ahmed Khan and originally published on The Official Cloudways Blog.