Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.
Everybody knows the colored bullets (or dots, or even ‘traffic lights’) in Yoast SEO. Two parts of the plugin use this system: the content analysis and the readability analysis. The first checks whether your post is SEO-proof, while the latter checks if it is readable for a general audience. Of course, these two are interconnected, as readable content is incredibly important if you want your site to do well in the search results. Here, I’ll show you how to use the readability analysis.
What does the readability analysis in Yoast SEO do?
The readability analysis uses an algorithm to determine how readable your post is. We’ve carefully crafted this algorithm to make it as accurate as possible without being too strict. It features several checks that’ll give you advice when you write your post. In other words, by following the advice, you can make your text easier to read and understand.
It has been said that Yoast SEO suggests to dumb down your writing. Of course, that’s not the case. We merely want to help people write easy to understand content. I always come back to this quote by content design hero Sarah Richards about making your content as readable for humans as possible:
“You’re not dumbing down, you’re opening up.”
By simplifying content, you’re automatically growing your audience, as more people grasp the message of your content. Also, you’re not writing your content just for people anymore. Virtual assistants like Alexa and Siri have to be able to work with it as well. And even Google increasingly uses well-written pieces of content for rich results like featured snippets.
That being said, while the advice in the readability section is not the be-all and end-all advice, it does give you important clues to the perceived difficulty of your text. It is crucial to write with readability in mind, as we think readability ranks!
Current readability checks
At the moment, Yoast SEO uses the following checks:
- Transition words: Do you use transition words like ‘most importantly’, ‘because’, ‘therefore’, or ‘besides that’ to tie your text together? Using these words improves the flow of your article as they provide hints to the reader about what is coming next.
- Sentence beginnings: Do any of your consecutive sentences start with the same word? This might feel repetitive to your reader, and that can be annoying. Always keep your sentences varied, so your article is readable and free of obstacles. Unless you want to prove something or use it as a writing style, of course.
- Flesch reading ease: This world-famous test analyzes texts and grades them
This article was written by Edwin Toonen and originally published on SEO blog • Yoast.