To keep your site in tip-top shape, you need to test it regularly. However, there’s one GTmetrix error message that’s been confusing WordPress website owners: “Remove the following redirect chain if possible.”
If you’re encountering this error, there are ways to figure out what’s causing so many redirects. Once you’ve identified the culprit, stripping out all of those performance-sapping redirects may be as straightforward as pressing a few buttons in your WordPress dashboard.
In this post, we’ll discuss what redirect chains are and why they’re bad news for your traffic, conversions, and search engine rankings. We’ll then share four ways to resolve this error and get your WordPress website back on track.
Let’s get started!
An Intro to Redirect Chains (and Why They’re Bad for Your Website)
It’s important to test your site regularly. There are plenty of tools available, but GTmetrix is a popular choice. It offers real-time performance tracking, plus the option to schedule your tests.
However, GTmetrix may occasionally warn you that many redirect chains are present on your site. If you explore these messages in more detail, GTmetrix will advise you to “Remove the following redirect chain if possible.”
A chain occurs when there are multiple redirects between the requested URL and the destination URL. These chains require multiple round-trips to the server and additional requests.
As a result, the destination web page will take longer to load.
Slow page loading times can negatively impact the visitor experience. In fact, 40% of people abandon a site that takes longer than three seconds to load. In this way, redirect chains can impact your traffic levels, conversions, and sales.
These chains don’t just affect your visitors, as search engine crawlers will also notice slow page load times. When placing your website in the search results, Google considers many different ranking factors, including speed. In particular, Google’s Core Web Vitals initiative measures how visitors perceive your website’s speed, responsiveness, and visual stability.
With over 50% of all traffic originating from organic search, Search Engine Optimization (SEO) is vital for achieving online success. If redirect chains are damaging your page loading times, then your search engine rankings will almost certainly suffer as a result.
If you’re going to boost your rankings and wow potential customers, you must optimize your site’s loading times. So if GTmetrix is warning you about redirects, removing these chains should be a top priority.
To keep your site in tip-top shape, it’s wise to test it regularly using a tool such as GTmetrix. ? But if you’re seeing this standard error, focus on resolving it with this guide. ⬇️Click to Tweet
What Causes GTmetrix’s Redirect Chain Error
Various issues seem to cause the redirect error.
This article was written by Salman Ravoof and originally published on Blog – Kinsta®.